“Every CEO and communication professional should read this book and adopt the strategies outlined by Roger D’Aprix for tapping into the human energy of workers… A treasure trove of ideas on how to engage employees.”
— Milton Moskowitz, co-author of Fortune magazine’s annual survey of the 100 Best Companies to Work for.
Today’s organizations are undergoing revolutionary change that has turned their relationship with their employees upside down. Those employees, who are now the means of doing business in the Information Age, are increasingly skeptical, if not cynical, about the communication they receive at work.
For companies not only to be credible but also to perform in today’s competitive global marketplace, they need to understand that changed relationship and design communication strategies that break through the employee skepticism that gets in the way of performance.
Communication expert Roger D’Aprix provides a logical and successful strategy to inform skeptical employees in a time of turbulent change. Drawing on his experience as a corporate communication executive and consultant, D’Aprix offers a practical prescription for effective communication strategy: INFORMS (as in a communication strategy that informs).
The principles are:
- Information—how information has become the raw material for today’s intellectual assembly line
- Needs of the Audience—as the first cause in communication strategy
- Face-to-Face Communication—the employee’s preferred mode of communication
- Openness—as the antidote to skepticism
- Research—to identify changing employee information needs
- Marketplace—customer and competitive realities
- Strategy—putting it all together in a coherent strategy
Roger D’Aprix, a Vice President of ROI Communication, is an internationally known communication consultant, lecturer and author. He has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. D’Aprix is considered one of the leading-edge thinkers in the formulation of communication strategy and practice for contemporary organizations.
Read the Prologue: From Entitlement to Capital Asset
Read a review by Communication World writer Bob Libbey: Telling it like it is: Roger D’Aprix’s latest book explains why keeping employees in the loop can bring business benefits