Overview

ROI Communication partnered with CEMEX to galvanize leaders, drive employee engagement and strengthen understanding and support for the company strategy, values and culture.

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Need

After emerging from the recession and introducing new leadership, CEMEX needed to provide a voice to its new CEO, align leaders behind a refreshed global strategy and values, and re-energize employees in 36 countries.

Strategy

Our comprehensive communication approach involved touching leaders and employees at all levels and in all parts of the organization. A visually engaging rollout plan tied all facets together to build confidence in the new CEO, align leaders and increase their communication effectiveness, build employee understanding and support for the company strategy and values and convey the significant opportunities that lie ahead for the company.

Messaging Platform • Leader Communications • Translated Global Site Materials • Visual Identity System • Company-Wide Cascade • Bilingual Portal
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Clear and compelling messaging to articulate the vision and strategy

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Visual identity system to provide an umbrella framework

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Bilingual website with powerful visuals and videos

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Leader tools to help them engage and unite employees

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Company-wide messaging to showcase the future

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A wide range of rollout materials to meet the needs of the field

Result

“It’s profound, groundbreaking and game-changing.” The CEO and CEMEX leaders embraced the communication strategy and their role in aligning and engaging employees. CEMEX reported buy-in for the strategy and values across all levels of the organization along with increased levels of pride in the company. The plan and materials met the needs of 36 countries and a diverse group of field, manufacturing and corporate employees.