The ROI Communication Benchmark™

Measuring the impact of employee communication

Through our ROI Communication Benchmark Report, we’ve clearly demonstrated
that a robust, effective employee communication function leads to better financial performance.

The Benchmark Report is here!

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The ROI Communication Benchmark™  is a comprehensive report that captures the changing state of employee communication at the world’s leading companies. It reveals, using rigorous statistical analysis of survey results and financial data, how more effective communication improves engagement and financial performance. This report also identifies where companies are falling short, and how they should refocus their employee communication resources to make the biggest impact.

It enables communication leaders to:

  • Quantify strengths and weaknesses of the employee communication function
  • Compare their communication performance to others
  • Access the industry data needed to support communication strategy and initiatives
  • Identify where to invest resources to make the greatest impact

For more information on the ROI Communication Benchmark Report and survey, visit our FAQs page or contact our Benchmark team

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The ROI Communication Model

The ROI Communication Model™ is a strategic planning and management framework that helps organizations improve the performance of their employee communication function. Informed by decades of consulting experience, research and input from communication professionals, the ROI Communication Model provides a framework for evaluating the capabilities and effectiveness of communication organizations. The ROI Benchmark survey is built upon the Model’s three core areas.



Senior leaders responsible for employee communication at large public and private companies completed the ROI Communication Benchmark survey. Based on existing data, these leaders rated the effectiveness of communication at their companies, representing the experiences of more than 4.5 million employees, and shared current trends shaping their work. Responses from 115 leaders across a wide range of industries inform this report.

Purchase Reports

is the most comprehensive survey of employee communication at large companies. The 2017 ROI Benchmark reveals that a company’s financial performance rises and falls, in part, with the quality of its employee communication.These key findings identify the aspects of employee communication that make the biggest difference on a company’s bottom line. It also summarizes current trends and changes in employee communication.

Price: $150

Purchase Report

Custom reports compare your organization’s communication effectiveness against the responses of those in your industry, as well as the benchmark overall. A custom report includes a consultation with ROI Communication.


Price: $1,200