Roger D’Aprix

Roger D’Aprix observes a contradiction in today’s corporate environment: management’s focus on profitability and the value of creating a work environment that nurtures talent and honors passion. D’Aprix aims to reconcile these opposing goals.

Roger has been a trusted advisor and strategist at ROI since 2005 and is an internationally known consultant, lecturer and author who has helped scores of Fortune 500 companies develop more effective communication strategies, embrace cultural change and achieve better business results. His clients have included such organizations as Comcast, Cisco Systems, DuPont, Lucent Technologies, General Motors, Saturn Corporation, Hewlett-Packard, EDS, GE Capital Services, Marsh, Pfizer and others.

An IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange for his impact on the evolution of organizational communication, Roger has been described as one of the most influential thinkers in the communication profession.

Before joining ROI in 2005, Roger served as vice president and global practice leader for Towers Perrin’s human resource communication practice, and as a principal and service developer for Mercer Human Resource Consulting. Before that, he led employee communications for Xerox Corporation and held executive communication positions at General Electric and Bell and Howell.

Roger has written several books on employee communication, including his best-selling “Communicating for Change: Connecting the Workplace with the Marketplace” and “The Credible Company: Communicating with Today’s Skeptical Workforce”.