Director of Sales & Marketing Operations
Allison Renda is adept at leading teams and solving complex problems.
“I like bringing people together, and finding the right balance between collaboration and individual creativity,” Allison said. “How do we figure this out? What do we have to do to get the job done? I love asking the questions and developing the right solutions.”
As a Sales and Marketing Operations Manager with more than a decade of experience in HR and internal communications, Allison offers ROI clients both insight and hands-on leadership. For example, she helped a large networking and communications company manage communications integrating 2,000 new employees worldwide; she also conducted a comprehensive communications assessment of a major engineering organization including surveys, interviews and focus groups; managed a virtual, global all-hands meeting that engaged 26,000 employees through Web 2.0 collaboration tools; and managed the development and implementation of a company-wide manager communication training program. Recent clients have included Cisco Systems, PMC-Sierra, Safeway Inc., Hess, Hewlett-Packard, Consumers Union, Safeway and Symantec.
Prior to joining ROI, Allison served as Corporate Development and Marketing Manager for Fragomen, a top global immigration law firm. For 24 Hour Fitness, the world’s largest privately owned and operated fitness center chain, she held a number of national and global positions, including Director of Operations Integration, global HR Manager and Director of Special Projects to the CEO. Allison holds a BA in Psychology from the University of California, San Diego.