Amanda has been involved in communication for the past 33 years. Originally a journalist and a lecturer at the University of South Africa, Amanda has spent most of her career conducting communication and organizational research at the National Productivity Institute in Pretoria. In 2000 she started Business DNA, a strategic ROI Communication partner in South Africa, as a communication and organizational research group. As her client base grew she extended her services to include training and implementation solutions.
As a “serial volunteer” she has been the Chairperson of the Board of the Child and Family Care Society, a founder member and secretary for the Southern African Communication Association, (SACOMM), a board member responsible for training of the South African Association for Industrial Editors (SAIE), board member and deputy director of the Pretoria and Gauteng North Chambers of Commerce and Industry. She served four years on the Millennium Trust as representative of the Handelsinstituut (AHI) where she was a board member. Currently she is the past president of the Northern Areas Chapter and deputy president of the Africa Chapter of the International Association of Business Communicators (IABC).
Amanda was one of the first people in South Africa, and the first woman, to be awarded a Doctorate in Communication Science. She started her studies in 1970 at the Potchefstroom University, now called the Northwest University, and completed it in 1981 at the University of South-Africa.