Tina Cox

EVP, Accounts

In years past, Tina and her husband made and bottled award-winning Pinot Noir near their home in Sonoma. Today she brings a similar nose for nuance to her work with clients, always cultivating new possibilities.

Tina Cox is an optimist, and that attitude informs her work every day. “I believe that people are fundamentally good, and in their capacity to solve complicated problems together,” she said. “I’m very good at helping teams focus on finding those solutions.”

This optimism about overcoming challenges is grounded in decades of experience, strong management skills, empathy for all stakeholders and her ability to think strategically. “In most engagements, my job is to empower more people to do more good.”

Tina joined ROI Communication in 2005, and has advanced through a series of leadership roles. Earlier in her career, at PeopleSoft – later acquired by Oracle – Tina founded the company’s internal communication function and built the communication infrastructure to support the organization’s rapid expansion from 1,000 to 10,000 employees. She also designed and oversaw implementation of PeopleSoft’s first intranet.

Later, at the winemaker Robert Mondavi, Tina initiated the company’s first comprehensive internal communication function. She managed the communication strategy there through five acquisitions and divestments, launched leadership and field sales communication forums, and refined the company’s vision and values.

“I think that a lot of organizational problems are caused by emotion,” Tina said. “By moving people past emotions and into solutions, it opens up a lot of possibilities.”

Tina earned a B.S. in Business Administration with an emphasis in Marketing from the University of Southern California. When she’s not working, she leads fundraising efforts at her children’s school, where she volunteers as president of the parents’ association. A keen observer of pop culture, she also enjoys going to movies, reading Variety and following the entertainment business.