Tonia King

Director

Tonia’s husband designs roller-coasters. By contrast, she helps clients avoid big ups and downs.

As a practitioner of Bikram Yoga, Tonia King strives for holistic perfection, knowing that there is always room for improvement. She approaches communication the same way – no matter how good it may seem, it can always be better.

“Communication is about creating connections and helping people understand their role in a bigger picture,” Tonia said. “When companies communicate well, it doesn’t just inspire people to do their work better, it helps people enjoy it more, too.”

Tonia joined ROI Communication in 2014 with more than 15 years of experience in senior communications and marketing roles in the healthcare, hospitality, education and public relations industries. She began her career at Haight, Brown & Bonesteel, a Santa Monica public relations firm, before returning to her alma mater in Florida, Rollins College, where for five years she helped manage its marketing.

Later, Tonia moved on to direct corporate communications for Wyndham Vacation Ownership, where she led a team that directed executive communications, media relations, public policy, internal communications, crisis communications, community relations and investor relations. After five years in the hospitality industry, Tonia shifted into healthcare, consulting with the CEO of Nemours Children’s Hospital to help open the first new pediatric hospital in central Florida in more than 30 years, and later served as Manager of IT Communications for Kaiser Permanente. In this latter role, she led internal communications for a $500 million technology upgrade, advised executives on internal communication strategy and produced guides, presentations, Intranet sites and events to strengthen employee engagement.

“I’ve found that organizations that operate with transparency get much more buy-in from employees and perform much more effectively,” Tonia said. “It always boils down to being 100 percent truthful and providing as much information as possible.”

In addition to her BA in Organizational Communication, Tonia earned an MA in Corporate Communication & Technology and an 18-week Mini-MBA, all from Rollins College. When she’s not advising clients or practicing yoga, Tonia is a busy mother of three and a voracious consumer of pop culture, from magazines to movies to TV.