We live in a world driven by transparency and authenticity, where employees expect company leaders to interact and engage as themselves.
No longer do communication professionals have to fight to get a seat at the table, or to shape the corporate message. In fact, we’ve done our job a little too well. Communicators and executives who want to be authentic and effective in a social world now find that their roles are evolving and have less to do with the platforms and tools, and more to do with relationships and engagement. Communication professionals are moving from content and channel managers to community catalysts, coaches, facilitators and enablers.
Learn more as Tina Cox and Emery Lees discuss this opportunity to redefine our value, relevance and role, while leveraging social enterprise tools to engage employees.