Skip to main content

If you’re attending the 2021 IABC World Conference, come to our session at 8:40 a.m. on Tuesday, June 29!

Employees today want to work for companies who have a positive impact on society, who value their employees and treat them with respect, and whose purpose extends beyond profit-making. Business leaders of today are being asked to do more than they signed up for in terms of managing mental and physical health, social injustice, socio-economic crises, and political upheaval. Which is why NOW is the time to discuss what it means to have an Enlightened Workplace, and to take an insightful look at what drives and sustains employee engagement and high-performing teams that result in business success. Professional communicators are at the forefront of this movement.

At the 2021 IABC World Conference, ROI’s founder and CEO, Barbara Fagan-Smith, and Kristin Brownstone, Vice President, Strategist at ROI will discuss how to create an enlightened workplace, the importance of bringing the “whole self” to work, introduce The 7 Elements of an Enlightened Workplace, and will offer assessments for attendees to take.

Upon completion, participants will be able to:

  • Define what it means to have an enlightened workplace including The 7 Elements of an Enlightened Workplace.
  • Demonstrate understanding of bringing the whole self to work, enlightened management and enlightened conflict.
  • Take interactive assessments on session content to see where their own workplace falls on the enlightenment continuum.


Barbara Fagan-Smith, the founder and CEO of ROI Communication, has three decades of experience in business, corporate communications and journalism. ROI Communication works with a wide range of Fortune 500 companies, helping them strengthen communication within their organizations – enabling and inspiring employees to collaborate better, contribute more and become stronger advocates of their business, culture and brand. Barbara is the author of Strategic Planning for Internal Communicators. Barbara founded Living ROI in 2017, an organization dedicated to helping people live more meaningful and balanced lives–both personally and professionally. Living ROI offers guidance in goal-setting and weekly planning. Barbara has published A Weekly Guide for Soulful Living, which provides the structure to identify and live your best life. Barbara is also the founder of Family ROI, a non-profit organization dedicated to helping people apply proven business principles to revitalize, focus and strengthen the most important organization in the world—their family.

Kristin Brownstone is Vice President, Strategist at ROI and is also a certified personal transformation coach and executive speaking coach. When it comes to helping executives communicate effectively, Kristin draws from 20+ years of experience in corporate