Building a robust Glassdoor profile can go far in helping a company spread the word about its great workplace culture. A thoughtful Glassdoor profile showcases an organization’s employer value proposition to the key talent it wants to attract with its recruiting efforts.
As with all successful communications and culture building, a multifaceted, holistic approach is often the way to developing what your profile says about your team and company culture. You’ll want to consider what the main themes of your page will be (work-life balance, DEI, recruiting experience, employee resource groups, etc.), and make sure that you have clear, specific messaging for the company philosophy in those areas. Once established, you can invite employees and job candidates to provide comments and feedback on specific areas, as well as the company in its entirety.
If your company is considering starting a Glassdoor profile, or if you have one established but are looking to reengage, here are four tips for improving your Glassdoor interaction and management:
As with all external social channels, make sure that you have someone (or a team) specifically assigned to respond quickly and efficiently. It will help make clear who is responsible for the routine tactical Glassdoor communication needs and as well as triage correspondence. Additionally, make sure to assign a person to pull your profile analytics and that they regularly send insight metrics including who your engaged audience is, if recruits are applying via Indeed (Glassdoor and Indeed have an active partnership to streamline the application process for candidates) and what jobs are receiving the most opens.
While these four tips will help you manage your Glassdoor profile for external recognition, now more than ever, Glassdoor and other competitive platforms should be channeled for internal engagement. Earning awards such as the Glassdoor Best Place to Work badge has been shown to help bolster internal engagement and retention while providing a morale boost to current employees. Organic, grassroots employee sentiment is almost always shared by employees to employees in other organizations. Word-of-mouth remains the strongest influencer of sentiment in any form, including how potential candidates feel about your company.
Smart Glassdoor management, including these four tips, can help make your employees feel great about where they work and candidates feel excited to join your team.
Contributor:
Tara Davis
When Tara Davis decides to do something, she gets it done. After losing a popular co-worker to cancer, she organized a 5k in his memory that drew more than 900 runners and raised enough money to send 1000 children with muscle disease to camp.