After emerging from the recession and introducing new leadership, CEMEX needed to provide a voice to its new CEO, align leaders behind a refreshed global strategy and values, and re-energize employees in 36 countries.
Our comprehensive communication approach involved touching leaders and employees at all levels and in all parts of the organization. A visually engaging rollout plan tied all facets together to build confidence in the new CEO, align leaders and increase their communication effectiveness, build employee understanding and support for the company strategy and values, and convey the significant opportunities that lie ahead for the company.
Clear and compelling messaging to
articulate the vision and strategy
Visual identity system to provide
an umbrella framework
Bilingual website with powerful
visuals and videos
Leader tools to engage and
Company-wide messaging to
showcase the future
A wide range of rollout materials to
meet the needs of the field
“It’s profound, groundbreaking and game-changing.” The CEO and CEMEX leaders embraced the communication strategy and their role in aligning and engaging employees. CEMEX reported buy-in for the strategy and values across all levels of the organization along with increased levels of pride in the company. The plan and materials met the needs of 36 countries and a diverse group of field, manufacturing and corporate employees.