On Demand

ROI Talk: From Chaos to Credibility – Trust-Building in the Eye of the Storm

When crisis strikes, the difference between a panicked workforce and a united one comes down to trust—and trust doesn’t happen by accident.

Crisis communication experts Linda Pederson and Anju Treohan shared their experiences and human-centered strategies that go beyond damage control to build genuine connection during crises, such as natural disasters, geopolitical conflicts, cybersecurity breaches, disinformation threats and executive scandals. They explored:

• Strengthening your crisis communication preparedness
• Leading with empathy to build lasting trust
• Using practical methods to guide your people through uncertainty