The most comprehensive survey of employee communication at large companies, delivering insight into the impact of communication on culture, company and business success.
The ROI Benchmark Report
Discover the trends, challenges and impact of employee communication.
About the Benchmark
Established in 2013, the ROI Benchmark is a bi-annual report that digs into the trends making an impact on the world of communication—and how communication makes an impact on the business.
The 2019 report synthesizes input from 114 senior communications leaders representing the world’s most vibrant companies into a powerful snapshot of the state of communication today. Together, their insights reveal the most pressing issues and opportunities facing the communications industry.
Readers will walk away with a clear roadmap of priorities and be able to:
- Quantify strengths and weaknesses of their employee communication function
- Compare their communication performance to others
- Better understand which technology solutions are right for their needs
- Access industry data needed to support their strategy and initiatives
- Identify where to invest resources to make the greatest impact
The ROI Communication Model
The ROI Communication Model provides a planning and management framework for evaluating a communication organization’s capabilities and effectiveness. Based on decades of experience, research and professional input, the framework helps organizations improve the performance of their employee communication function.
The ROI Benchmark survey is built upon the model’s three core areas:
On average, 100+ senior communication leaders from large public and private companies, across a wide range of industries, participate in the survey. These leaders share trends shaping the industry and rate the effectiveness of communication at their companies, representing the experiences of more than 4.5 million employees.
Get the Report
The ROI Benchmark Report
is the most comprehensive survey of employee communication at large companies. Key findings identify the aspects of employee communication that improves engagement and performance. It also summarizes current trends and changes in employee communication. The 2019 ROI Benchmark Report will be available in early summer.
Custom reports compare your organization’s communication effectiveness against the responses of those in your industry, as well as the benchmark overall. A custom report includes a consultation with ROI.