Barbara Fagan-Smith


Barbara Fagan-Smith headshot
Barbara loves to visit California’s Yosemite Valley for rejuvenation and inspiration, and enjoys climbing the towering Half Dome. She helps ROI’s clients reach for the sky, too.


Barbara Fagan-Smith, the founder and CEO of ROI Communication, has three decades of experience in business, corporate communications and journalism. ROI Communication works with a wide range of Fortune 500 companies, helping them strengthen communication within their organizations – enabling and inspiring employees to collaborate better, contribute more and become stronger advocates of their business, culture and brand. Barbara is the author of Strategic Planning for Internal Communicators.

Barbara founded Living ROI in 2017, an organization dedicated to helping people live more meaningful and balanced lives–both personally and professionally. Living ROI offers guidance in goal-setting and weekly planning. Barbara has published A Weekly Guide for Soulful Living, which provides the structure to identify and live your best life.

Barbara is also the founder of Family ROI, a non-profit organization dedicated to helping people of all backgrounds apply proven business principles to revitalize, focus and strengthen the most important organization in the world—their own family. Her work with Family ROI led her to publish The Family ROI Experience: A Step-by-Step Guide to Realizing your Best Family.


Prior to founding ROI Communication, Barbara was the Director of Employee and Electronic Communications at Quantum Corporation, and Director of Interactive Communications at Simply Interactive, Inc.

Before her career in corporate communications, Barbara was a London-based television producer for ABC News, where she covered the revolutions in Eastern Europe and the 1991 Gulf War for ABC’s PrimeTime Live and World News Tonight. Earlier, she covered international business and produced national radio programs for ABC.

Barbara earned a B.A. in Journalism from Humboldt State University.

Barbara was named one of Silicon Valley’s most influential women by the San Jose/Silicon Valley Business Journal. She was also selected as a winner of the Enterprising Women of the Year Awards, an annual tribute to North America’s top women entrepreneurs.