Over the past 15 years working in Silicon Valley, Carla Castillo has developed three guiding principles. First, always help clients articulate their vision of success clearly. Second, keep learning from your teammates. And third, stay on the cutting edge of communication technology.
“New technology keeps opening up the conversation, and the line between internal and external communication is very blurry,” Carla said. “Credibility depends on being as transparent and timely as possible.”
Carla, an ROI Communication veteran, rejoined the team in 2017 from BBVA – the global Spanish bank, where she served as Global Head of Channels. Previously, she was the Senior Manager for Internal Communications at LinkedIn, where she helped build and manage the social network’s internal channels, including its intranet, digital communications, and other tools. Prior to her tenure at LinkedIn, she held the same title at Juniper Networks, responsible for developing Juniper’s intranet, its use of social media internally, and its digital channel. She also helped build the communications function for the Juniper’s sales team from scratch, mastering the challenges of engaging a dispersed sales force that was always on the go.
Earlier in her career, Carla held a leadership role in internal communication at Yahoo!, where she developed and implemented the editorial strategy for Yahoo!’s intranet, contributed to CEO executive communications and programs, and provided communications support for multiple internal functions and businesses. Carla began her communication career at 3Com, eBay and Intuit – a range of businesses that highlighted the common challenges many face.
“I’ve learned that in the practice of internal communications, it’s always important to put the employee first, to help them understand their purpose and role in their company’s success,” Carla said.
Carla is adept at a wide range of software, including Adobe Photoshop CS4, Aprimo, QuickBase, Visio, WebTrends and ClickTracks, HTML, Fireworks, Adobe CQ, Adobe Dreamweaver, Macromedia Contribute, Microsoft SharePoint, Documentum and TeamSite,
Salesforce.com, Chatter, Jive, LinkedIn Groups, Yammer and SharePoint.
When she’s not advising clients, Carla loves taking her dog – a Husky mix named Daphne – on long off-leash romps at Fort Funston and Mitchell’s Cove Beach. She lives in Santa Clara.