Catherine Forman has worked in corporate communication for nearly two decades, developing a deep expertise in strategic planning and employee engagement. Formerly the Vice President of Corporate Communications at Quantum Corporation – which grew from fewer than 1,000 to about 11,000 employees during her tenure – Catherine understands that effective internal communication can make a real difference in a company’s performance.
“Employee engagement is driven by a complex set of motivations, and a strong, effective internal communication program can really motivate people in ways that improve business performance and the bottom line,” she said.
Since joining ROI Communication in 2003, Catherine has helped manage a wide range of projects, with a special focus on strategy, communications and change management, and measuring the effectiveness of communications within large organizations.
Making an analogy between good internal communication and another of her passions – rock-climbing – Catherine believes that both require a strategic approach, a focus on mechanics and no small measure of finesse. “If you succeed in combining those elements well, you can overcome even the most daunting challenges.”
During her decade at Quantum and the company that acquired it, Maxtor Corporation, Catherine was responsible for the development and execution of the company’s internal and external communication strategies, and worked closely with senior executives on a full range of communication initiatives and investor relations.
Catherine began consulting in 2001, working with a diverse set of clients including the University of Colorado Foundation, Lefthand Networks, ONStor, Maxtor and Wyatt & Jaffe. She holds a B.A. in Economics from the College of William and Mary, and an M.A. in Economics from Stanford University.