Cindy Ann Ganaden
Senior Art Director
With more than two decades of experience in graphic design, Cindy Ann Ganaden has developed an acute ability to translate what her clients want into designs they truly need.
“I love simplicity, but distilling ideas to just a few images or words is harder than it looks,” she said. “But that’s what makes it fun, Design can’t just look good, it has to be functional, too.”
Cindy Ann joined the ROI Communication team in 2020, bringing extensive experience in art direction and design applications such as user interface, email and web design, illustration, package design, product development, live event marketing, production and interior design.
She began her career at an ad agency where, working on the high-resolution, oversized photos for department store cosmetic counters, she gained a true appreciation for the technical aspects of print production. “I had to match the colors in the photos to the colors of the lipsticks, precisely,” Cindy Ann said.
Even in today’s virtual world, the tactile aspects of print are still relevant, she said. “There’s still something about having something in your hand that can make an emotional connection, and offer a powerful complement to digital communication.”
As the founder and director of Blu Penny, her own graphic design firm, Cindy Ann advised and assisted a wide range of clients, including leaders in the pharmaceutical industry, cosmetics, publishing, food and beverage, consumer goods, fashion, technology and the non-profit sector. She also worked in-house as an art director for Old Navy, Papyrus, and Time Inc.’s Business 2.0.
Cindy Ann graduated with a BFA from the University of the Arts, in Philadelphia, and has pursued additional studies at UC Berkeley, the Center for Electronic Arts, and the Renaissance Entrepreneurship Center.
When she’s not helping clients express their ideas through design, Cindy Ann enjoys running, hiking, snowboarding, crafting, sewing and taking her teenage daughter – a competitive figure skater – to frigid ice rinks several times every week. She lives in Berkeley, California.