Dana Lengkeek


As someone who enjoys wine-tasting in Napa Valley, Dana has developed a nose for nuance. As a consultant, she helps clients strike just the right note in their communications.

Because she grew up in a military family and moved often, Dana Lengkeek was always the new kid and learned to accept change as opportunity – even when it wasn’t easy. Perhaps that explains her enthusiasm for helping companies in transformation, with a special focus on those most directly affected: employees.

“Change can be difficult for many people,” Dana said. “But it becomes a lot easier if they understand the reasons for change, how pending changes are going to affect their livelihood, and the impact they themselves can make in shaping the future. The most successful communications start with honesty and transparency.”

Dana, a global corporate communications consultant with decades of experience the tech industry, has led teams on a wide range of communication initiatives. Immediately prior to joining the ROI Communication team, Dana served as a Corporate Communications Lead at HP, where she led financial, M&A, policy and crisis communications globally. During her tenure, she directed communications for acquisitions, including the company’s $1 billion purchase and integration of Samsung’s print business.

Previously, Dana was Head of Communications for the global sales organization at Riverbed Technology, where she designed and managed communications for board meetings, all-hands meetings, sales team events, employee engagement and outreach to customers and partners. Earlier, she served as a Senior Vice President at Method Communication, and as a Senior Director at Burson-Marsteller, where she worked with clients in healthcare IT, mobile technology, enterprise software and Internet media.

Dana began her career at Porter Novelli before being hired by one of her clients, Network Associates, and rising to become the company’s Director of Public Relations. She also served as Senior Manager of Corporate Communications at Sun Microsystems, and later as Acting Head of Global Communications, Senior Director of CEO and Corporate Communications, and Director of Corporate Communications at Yahoo!

“I like connecting people, and helping them understand the roles they play in the direction their company is going,” Dana said. “I also like to ensure that communications are done right at every layer – internal, media, customers, investors – so there is consistency and transparency for all stakeholders.”

Dana earned a BA in Communications from the University of Hawaii. Her time there was a homecoming of sorts, having spent a formative part of her childhood on the naval base at Pearl Harbor. “Growing up on Oahu I was a minority, so I learned to embrace other people’s cultures and differences, and to see things from a different perspective. That approach still informs my work today.”

When she’s not advising clients, Dana enjoys running, spinning, yoga and international travel. She lives in San Francisco.