Debra Marshall thinks of herself as an outgoing introvert – someone who excels at listening, asking fresh questions, and then translating that information to engage and motivate key audiences.
“I love coming in as a fresh pair of eyes, and simplifying messages,” she said. “Because if I don’t understand something easily, or don’t find it compelling, others won’t either.”
That empathy flows from more than 20 years of experience working in communications, first as a reporter in New Jersey, then in a series of communication and change management roles across diverse industries, and more recently advising clients at ROI Communication.
But whether Debra was advising clients in the financial sector, the real estate industry, entertainment or pharmaceuticals, the people she served all shared similar needs: clear information that connected their role to their organization’s larger mission.
“I don’t think anyone can ever overstate the importance of good communication. But too often, it’s an afterthought,” she said. “I try to help leaders get ahead of that curve.”
Before joining the ROI Communication team, she spent nearly a decade as Director of Communications for the Secure Technology Alliance and U.S. Payments Forum, dedicated to strengthening security standards in the digital payments industry. In this role, she managed overall communication strategy, led rebranding, revitalized and launched websites, managed top-tier consulting firms; and wrote widely on a range of security topics.
Earlier in her career, Debra served as a consultant to Pershing, BNY Mellon’s clearinghouse, where she focused on strengthening internal communications with its 3000 associates; as Director of Communications at CRE Finance Council, a trade association for 300 companies in the $4.4 trillion commercial real estate finance industry; as a Regional Director of Communications for Comcast; and as a Communications Manager supporting the U.S. affiliates of Coldwell Banker Commercial.
Debra earned a BA in Communications from Seton Hall University, graduating Cum Laude. When she’s not advising clients, she enjoys volunteering to support rescue dogs, reading, watching documentaries, playing tennis, baking desserts and investing.