As a graphic designer, Jacqueline Justice believes that less is more. Not just because she personally prefers a cleaner visual aesthetic, but also because simplicity makes a bigger impact.
“I consider myself a minimalist,” she said. “My studio is very spare. My desktop is clean, and I try to be as organized as possible.” Having eliminated most distractions from her peripheral vision, she is able to focus more intensely on client projects – creative work that often her absorbs her for hours on end. “I love what I do, especially the variety.”
Jacqueline joined the ROI Communication team in 2018 after years honing her skills as a designer, photographer, art director and brand ambassador for a range of creative and public relations agencies. Immediately prior to partnering with ROI, Jacqueline designed and oversaw the development of print and interactive publications, presentations, and visual identities, led rebranding initiatives and ad campaigns, and managed print and visual production for c|change inc, where she was Senior Art Director.
Earlier, Jacqueline worked as a designer for Edelman Public Relations, conceptualizing and developing campaigns for local, national and global clients. Previously, at a web development firm, she created responsive web layouts and improved conversion rates through A/B testing and other analytics, and also worked at an ecommerce company, developing marketing collateral and branded experiences for trade shows.
“I like working with a blank canvas,” Jacqueline said. “I like to get to know a company and understand their goals, then help associate colors, images, and typography to achieve them. Design is so important, it can ruin everything or make it great.”
A native Texan, Jacqueline earned a BA in Art and Technology from the University of Texas at Dallas. When she’s not working, she loves traveling, hiking, and spending time with her rescue dog, Sophie. She lives in Chicago, where her studio overlooks Lake Michigan.