As a communications professional who spent years working in the housing industry, Jennie Ivory knows that how you communicate is as important as what you communicate – in good times and bad.
“You have to have a plan to deal with the good and the bad. But either way, being open and honest is better than not communicating,” Jennie said. “People need to know that management understands what’s going on, and management needs to know what employees are thinking and feeling, too.”
Before joining ROI Communication in 2009, Jennie managed internal communications and Corporate Social Responsibility initiatives on a divisional level for the Lennar Corporation, one of the nation’s largest homebuilders. During the real estate boom, she managed employee events and activities, published an internal newsletter and coordinated large-scale community outreach projects.
As the economy shifted and the company was forced to contract, Jennie helped communicate change of a more challenging nature. “You have to be able to adapt, but one thing stays the same: people appreciate straight talk,” she said.
Jennie, who earned a BA in Mass Media Communication from California State University, Sacramento, balances her professional career with hiking, biking and swimming with her husband and three children.