Jennifer Sniderman comes from a family of entrepreneurs. Her grandmother ran a coalmine. Her grandfather built racecars for A.J. Foyt. Her parents owned a medical equipment company. So when it came time to choose a career, Jennifer was torn – pursue her passion for writing, or go into business? Ultimately, she fused both through corporate communication.
“I really enjoy helping executives articulate their vision, grow as communicators, inspire employees and transform organizations,” Jennifer said. “I like seeing the results.”
She attributes her success to what she calls a superpower: listening. “I listen very, very closely to understand people’s needs, learn what matters to them, capture their voice, and translate their goals into language that will resonate with others,” she said.
Jennifer, who joined the ROI Communication team in 2020, launched her career in HR and corporate communication at Zurich Scudder Investments, in Chicago. Her innovative work in digital communications caught the eye of executives at Sprint, who recruited her to create the company’s employee communications function at its new world headquarters in Overland Park, Kansas. The offer was attractive – it was in her hometown, and happened to be right across the street from her high school.
Over the next 12 years, Jennifer led leadership communications and helped reshape the employee experience through Sprint’s merger with Nextel, several business cycles, rapid technological change and a total cultural transformation. Throughout this time of change, she focused on strengthening employee engagement to achieve the company’s business goals and to help every employee become a more effective public advocate for Sprint-Nextel’s products and services.
Once again, Jennifer’s contributions captured the attention of executives at another company, and she was recruited to become the Director of Corporate Communications at The Hershey Company, in Pennsylvania. Over the next five years, as the company transformed itself from a confectionary giant into a more diversified snack company, Jennifer helped strengthen leadership communication with employees, analysts and the media; developed communication strategies to drive culture change, led both internal and external communications during acquisitions and divestitures, and improved financial communications. Immediately prior to joining the ROI team, she ran her own communication consultancy, Kairos Communication.
Jennifer earned a BA in English and Creative Writing at the University of Kansas. When she’s not advising clients, she enjoys entertaining at home, walking her border collie and spending time with her husband and three boys.