When a corporation she was advising decided to cut employee health benefits, Katie Kagel was asked to develop a communications plan to break the news. Instead, she proposed and executed a transformation of company culture – one that helped the bottom line by incentivizing wellness and offering employees tools to make healthier choices.
“I’m someone who thinks through challenges a lot before jumping in, especially the goals and dynamics of the people involved,” Katie said. “I see myself as an advocate for people who might not necessarily be in the room with executives making the decisions, and helping those leaders embrace the power of communication to achieve their goals.”
Katie joined the ROI Communication team after more than two decades in a range of project management, marketing and senior communication roles at technology and healthcare companies, as well as running her own consultancy. In these roles, she developed strategy, counseled leadership, created written and digital content, established and analyzed metrics, managed internal and HR communications, deepened employee engagement, led change management initiatives and helped facilitate the smooth integration of new employees after major corporate acquisitions.
Katie began her career as a corporate communications specialist at Honeywell-Measurex. Over the next two decades, she took on a series of increasingly senior roles at Solectron, Acer, PeopleSoft, Blue Shield of California and McKesson – engaging large and diverse employee groups through award-winning strategy, compelling storytelling, innovative apps, catchy social media, quantitative measurement and her innate empathy for busy co-workers.
“I think about what people need and want,” she said. “I go for clarity and brevity.”
A fourth-generation native of the Bay Area, Katie earned a BA in English from San Jose State University. When she’s not advising clients, she enjoys reading, watching soccer and – along with her husband – tending the vineyard that surrounds their home in Sebastopol, California.