Rowing stroke for the University of Southern California, it was Kerstin Fuller’s job to set the pace for her boat and get all her teammates pulling in perfect synch. As a consultant for ROI Communication, she helps clients communicate and collaborate in a similar way.
“If someone in the boat was out of rhythm or not quite pulling their weight, you could feel it,” Kerstin said. “Companies are similar. Organizations function best when everyone is working in unison and performing at their full potential.”
Kerstin helps teams improve performance in part by asking a lot of questions. This reveals not just what their goals are, but their strengths and weaknesses. Usually, performance issues are not about motivation, but other factors, she said.
Kerstin joined ROI Communication in 2015 from Lanyon, a company whose cloud-based management system helps facilitate registration and tracking at large events such as conferences, athletic events and trade shows.
Earlier, she worked in ad sales at MTV, in Human Resources at CUSO Financial Services, and in Marketing at Qualcomm, which honored her with its prestigious QualStar award for exceptional performance.
A San Diego native, Kerstin earned a BS in Business Administration from the University of Southern California. When she’s not working, she enjoys country music, reading thrillers, college football, running and watersports. She lives in Dallas.