Krista Nilsen Bordner
Krista Nilsen Bordner approaches her work guided by three principles. First is to act with integrity. Second is to be clear, direct and honest. Third is to be kind.
“I’ve learned that the best decisions are those based on doing the right thing,” Krista said. “I’m good at seeing things from a fair, objective perspective.”
Krista, who joined ROI Communication in 2015, has been working in communications for more than a decade. She joined the ROI team from Maxim Integrated, the semiconductor manufacturer, where she served as an Employee Communications Manager. In this role, she worked with senior executives in the company’s Mobility Group to develop and deliver key messages, prepared company leaders for speaking engagements, maintained digital collaboration platforms, wrote for Maxim’s intranet, managed large events and meetings and facilitated a wide range of other communications.
Prior to her work at Maxim, Krista was an Employee Communications Manager at Texas Instruments, where she was responsible for employee communication within two large business units, counseled senior leaders and developed change management strategies to implement companywide initiatives. Earlier, she worked in Public Relations at National Semiconductor, which TI acquired in 2011.
Krista began her career as a public relations coordinator at Paramount’s Great America, handling the everyday ups and downs of a roller-coaster business. Later, she worked as a marketing and community relations coordinator for Whole Foods Market, where she focused on creating superior experiences for her team and customers. Sometimes that meant arriving for work at 2 a.m. to hang banners. At others, it meant hiring the area’s best henna tattoo artists, belly dancers and accordion players for store events. Among other things, the job honed her sensitivities to different cultures and taught her to celebrate each passing season. Whole Foods twice recognized her excellence by naming her “Team Member of the Quarter.”
In addition to her work in the grocery and technology businesses, Krista worked in PR for Armanasco Public Relations, at Threshold Enterprises – a natural foods company – and taught public speaking at San Jose State University, where she earned a BS in Public Relations and an MA in Speech Communication.
When she’s not working with clients, Krista enjoys stand-up paddling, snowboarding, spending time with her family, creative writing, and volunteering as a certified child passenger safety technician installing car seats for local families. She lives in Santa Cruz.