Liz Hutchison Taff
VP, Account Manager
As the daughter of Army officers, Liz spent her childhood moving to various military bases all over the United States and Europe. This experience taught her the importance of being flexible and open to learning.
“The discipline of communication is uniquely situated at the intersection of art and science,” says Liz. “It’s the art of crafting the message fused with the science of delivering it to your audience and then measuring how effective it is. The key to success is being open-minded and agile enough to constantly test, learn and pivot, if you need to, so you can continuously improve the way you tell your story and connect with your audience.”
Liz joined ROI Communication in 2016 after more than a decade managing internal and external communications in the hospitality and media industries. As a Vice President and Account Manager, Liz helps clients develop and execute strategic, multi-pronged communication plans.
Prior to joining ROI, Liz served as director of corporate communications for NBCUniversal at 30 Rockefeller Center in New York. In this role, she helped lead extraordinary change management initiatives following the company’s acquisition by Comcast from GE. Before that, Liz spent six years working for Wyndham Destinations where she served as director of external communications for the timeshare division, before shifting to internal communications for the hotel group. In these roles, she handled all aspects of corporate communication, from managing media relations strategies to building company websites and intranets.
A graduate of Florida State University with a B.S. in Communication, Cum Laude, Liz resides in Boston, MA and enjoys traveling, playing tennis and spending time with her husband, two children and their golden retriever, Beacon.