Matt Habecker

Senior Marketing and Sales Manager

Matt collects coins from the mid-20th century, with an emphasis on those from British colonies. As a digital marketer, he always sees potential in change.

The note taped onto Matt Habecker’s desk is old and faded, but its message is forever fresh: “Always consider what we can improve upon.”

For Matt, who specializes in digital marketing, this maxim from his first job spurs him to keep pushing for new and better ways to engage people. “I love the challenge of coming up with something that resonates,” he said. “And to do that successfully, I try to understand where people are coming from, what they want, and what they truly need.”

Matt began his marketing career at Nuffer, Smith, Tucker, where he served as an account executive for consumer, food and biotech clients. He was so good at his job that one biotech client, Hologic, hired him in-house. Later, he shifted to the financial industry and took on increasingly senior digital marketing roles at Altegris Investments and PENSCO Trust Company.

Immediately prior to joining the ROI Communication team in 2020, Matt worked as a senior digital marketing manager for Galicia Financial Group, an Argentine bank aiming to expand into the U.S. market. The job, in Buenos Aires, was a natural fit – while he had grown up in the United States, his mother was Argentinian, and he had relatives there.

“One of the things that attracted me to ROI Communication was its emphasis on work-life balance, which is something I really came to appreciate in Argentina,” Matt said. “I can work hard for 12 hours and be incredibly productive, without getting stressed out.”

A native of the Bay Area, Matt earned his BA in both Business Communication and Political Science at San Diego State University. Bilingual in Spanish and English, he is certified to teach English as a second language.

A piano player nearly all his life, Matt also enjoys mountain biking, hiking and camping, as well as going to music festivals, restaurants and museums. He lives in Marin County.