As a journalist, Scott Kaul focused on three things: uncovering the facts, determining their relevance, and translating this information into articles that grabbed his readers. As a writer for ROI Communication, Scott does the same, capturing the interest of readers on company intranets.
“I’ve always been interested in writing and communication,” Scott said. “I bring clarity to communication, and help people understand what’s really going on.”
Before joining ROI Communication in 2009, Scott worked closely on industry reports for Tiburon Strategic Advisors, a financial consulting firm. Prior to that, he spent three years as a staff writer and copy editor for the Lodi News-Sentinel, covering news, editing stories and updating the paper’s website. While at the paper, he also helped launch a series of blogs, engaged readers to produce content, and collaborated on the redesign of the publication’s front page.
Prior to his work in journalism and consulting, Scott tutored and taught writing for two years at California State University at Stanislaus, his alma mater. Working in the university’s Writing Center, he helped remedial students improve their grammar, punctuation and other writing skills. “Writing is the core of communication. It forces people to be specific and articulate what they’re thinking,” he said.
In addition to writing, Scott is passionate about strategic board games, which build his critical thinking skills – skills that make him a better communicator. “When you’re communicating, you have to think a couple steps ahead of what you’re going to say and how you’re going to say it,” he said. “You can’t just go in guns blazing.”