When it comes to communication, Stacy Whelley believes in alignment – of messages, voices and values. And while that might seem like common sense, this synchronization sometimes gets lost in the commotion of corporate communication.
“It’s important to be honest with employees, to get the right voice so your audience can identify with the person communicating, not just the content,” Stacy said. And as a seasoned communicator who has been on both sides of the equation, she would know.
This was never more apparent to her than after the 2008 financial crash, when her employer announced major layoffs. They called employees one at a time, in alphabetical order. “Since my last name begins with W, I watched all my colleagues leave before me. It was a great lesson in empathy and humility,” she said, “and reinforced the importance of prioritizing the human aspect of every communication.”
At ROI Communication, Stacy works with clients on communication strategy, employee engagement, social media and project execution. She began her career in New York City, working at small marketing and PR firms. Throughout her career, she has excelled in senior marketing and communications positions at American Express, MasterCard, Morgan Stanley and GE Capital.
In these roles, she developed communication strategy, worked on initiatives to deepen engagement and loyalty both internally and externally, led marketing campaigns, planned live events, and collaborated closely with HR, IT and Operations to catalyze and manage change. She also spent four years as a consultant, working with clients in finance, insurance and academia. “I love the variety of projects that come with internal communications – it’s always interesting and rewarding,” she said.
Stacy lives in Armonk, New York, with her husband and three teenagers. When she’s not advising clients, she enjoys long walks with her dog, reading on her back porch, and practicing Energy Healing.