Roll out the red carpet for Open Enrollment.
Open Enrollment Communication
For many organizations, Open Enrollment (also known as benefits or annual enrollment) is one of the most important employee communication events of the year. After all, benefits are a key factor in attracting and retaining talent and are one of the most direct ways employers support employee wellness. Despite this, Open Enrollment communication is often a repetitive affair that can feel more like an annual headache for both HR and employees alike.
At ROI, we see Open Enrollment differently. We see it as a yearly opportunity to create an innovative campaign that not only captures the attention of your employees in order to boost Open Enrollment participation, but to remind employees of their benefits and total rewards package.
Need help with your Open Enrollment communication?
CASE STUDY
The Show Must Go On
How ROI helped Adobe reimagine Open Enrollment in a year when nothing was normal.
We take Open Enrollment communication to new heights
Whether it’s your first time managing Open Enrollment or your 40th, or need just a little help getting over the finish line or full service support, we’re here to help. We’ll work with you to create a thoughtful communication strategy and campaign that feels fresh and motivating, deepening employee understanding and appreciation of your benefits programs.
Communication strategy & planning
A strong, focused communication strategy is key to a successful Open Enrollment experience that focuses on what your organization wants employees to know and do during enrollment. We’ll help you organize ideas and prioritize must-wins as we collaborate with key business partners and subject matter experts.
Campaign themes & messaging
We partner with you to develop a multi-channel Open Enrollment campaign that stands out and drives real engagement. We simplify complex plans and policy changes into clear, direct communications to reduce employee confusion. With compelling messaging and visuals, we’ll clearly explain what’s changing, what’s staying the same and most importantly – why it matters.
Project management
When it comes to managing the different channels and audiences, we know it takes a village. We’ll help you keep track of all the dates and deadlines and will be your partner in the trenches to make sure every ‘i’ gets dotted and every communication gets finalized and sent.
Measurement & reporting
Wondering how your employees view your medical plan options or need detailed data on channel engagement? Using pre- and post-communication data, including focus groups and feedback surveys, we’ll prepare a campaign report with key insights to give you a head start on next year’s enrollment.
Creative & event support
Be it a brochure, microsite, video or digital signage – we support the full spectrum of visual communications and new media to address your creative needs. We also support the planning and staffing of benefit open houses, interactive webinars and in-person presentations to help generate interest and educate employees about your offerings.
Dedicated Support
If you’re in need of extra support, our experienced HR and Open Enrollment consultants can jump in and get to work on either a part-time or full-time basis.
Need help with your Open Enrollment communication?
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