Hiking by moonlight, Allison Renda once reached the top of Yosemite’s Half Dome alone, and enjoyed total solitude until others arrived at dawn. It was a time of tranquility that filled her with awe and gratitude, and put the world of work back into perspective.
“Nature always resets and restores me, and lets me approach day-to-day professional challenges with more clarity and creativity,” Allison said. “I start by observing, listening, and asking clients a lot of questions. Only then do I suggest potential solutions.”
Allison, who has worked in communications for nearly two decades, joined the ROI Communication team in 2009. Working across a range of industries, she has developed strategic communication plans; helped global tech companies integrate thousands of new employees; conducted surveys and focus groups; led employee engagement campaigns; produced large events and virtual meetings; and designed manager communication training programs. Clients have included Cisco Systems, PMC-Sierra, Hess, Hewlett-Packard, Consumers Union, Safeway and Symantec, among others.
“I like the pace and variety,” Allison said. “Every company culture is different, and every project is unique in some way. I love the challenge of figuring it out.”
Prior to her tenure at ROI, Allison served as Corporate Development and Marketing Manager for Fragomen, a global immigration law firm. Earlier in her career, at 24 Hour Fitness, she held a number of national and global positions, including Director of Operations Integration, Global HR Manager, and Director of Special Projects for the CEO.
Allison earned a BA in Psychology from the University of California, San Diego. When she’s not advising ROI clients, she enjoys backpacking, gardening, volunteering to help disadvantaged children and spending time with her teenage daughters. She lives near Santa Cruz.