Over the past several decades, Jennifer Lynch has helped a wide range of companies design and implement strategic communication programs, align messages, and engage stakeholders through times of change. But whether her client is in healthcare, finance, fitness, or technology, Jennifer’s approach is always built on the same foundation: listening.
“I’m logical and process-driven, and I listen very carefully while embedding myself in an organization. This approach helps me get up to speed quickly on its culture, values, voice, goals, and challenges,” she said. “I explore all the pros and cons of a potential solution before recommending next steps.”
Jennifer, who joined the ROI Communication team in 2004, has advised clients on all aspects of internal and external communications – developing strategy, identifying and articulating compelling stories, designing intranets, embracing social media, navigating crises, and managing change.“I’m a problem-solver. I help clients make better decisions. I’m also a writer. I love stringing words together in ways that engage, inform, and entertain people,” she said.
Jennifer began her communications career in the early 1990’s at SEI Investments, an investment-services firm. There, she wrote leadership speeches, managed production of the annual report, and served as a liaison with industry press. Later, Jennifer joined Towers Perrin’s communications practice in San Francisco, where she advised clients on employee-benefit communications. She also spent several years at Merrill Lynch educating customers’ employees on the importance of saving and investing for retirement.
In addition to her long tenure at ROI Communication, Jennifer has also run her own communication consultancy, advising a diversity of leaders at small, privately held start-ups and publicly traded multinationals.
A resident of San Francisco, Jennifer earned a BA in English and Women’s Studies from the University of Richmond – home of the “fighting” Spiders. When she’s not advising clients, she loves cooking for dinner guests, drinking Sonoma zinfandels, volunteering with students from underserved communities, and traveling to far-flung destinations that have ranged from Borneo to Cuba to Morocco.