Paul Weigel

As someone who has finished several Ironman triathlons, Paul Weigel understands that when people are given a task or challenge, most need to know one thing above all else: why it matters to them.

But answering that question well is often harder than it seems, he said. “As communicators, what is our ultimate objective? What is the story we are trying to tell? How can we be most successful in telling it in a way that balances head and heart?”

Paul approaches these questions with insight earned from nearly three decades in a diversity of communications roles – managing internal communication, public relations, communication strategy, change management, M&A communication, HR communication, recruiting, training, marketing, community affairs, and improving the consumer experience.

He tackles his work with empathy, too. As a cancer survivor, he understands that people often have deep and competing concerns outside of work. As such, he helps leaders to engage their teams holistically, recognizing that business and other needs don’t always align perfectly. “I try to find a balance between what employees want to hear, and what companies want to share, which are not always the same thing,” he said.

Before joining the ROI Communication team, Paul led employee communication and change management at Lifeworks, an employee benefits and wellbeing company serving millions of customers in more than 160 countries. In this role, Paul developed and executed internal communication strategy, helped organizations develop and implement change management programs, and identified KPIs to measure communication impact.

Previously, he directed employee communication and the consumer experience at Alight Solutions, which focuses on improving clients’ ROI from their investment in benefits, payroll and HR. Leading a team of 25, he advised clients at organizations with up to 100,000 employees on internal communication, benefits, and their employee brand, among other challenges.

Earlier in his career, as an independent consultant to companies such as Boeing and REI, and in senior communication roles at Microsoft, Washington Mutual, Outerwall, Pro2Net, Attachmate and Lucas Aerospace Geared Systems, Paul worked to strengthen messaging, establish internal communication infrastructure, enhance HR systems, hone executive communication, and recruit and engage stronger teams to deliver better business results.

“I love what I do because really digging into what employees think helps engage them in what they are doing, and why it makes a difference. My goal is to make people’s lives easier and better,” he said.

Paul earned a BA in Political Science from the University of Puget Sound, an MBA from the University of Illinois, and an MA in Communication from Arizona State University. When he is not advising clients, he enjoys training for triathlons, supporting the American Cancer Society, teaching communication at Mesa Community College and Park University, and volunteering at his daughter’s school. He lives in Tempe.