Because if there’s one thing that’s certain, it’s that anything can and will happen.
Crisis Communications
Stuff happens, either because of something occurring in the world at large or a situation brewing inside your own company. When an unforeseen event arises, it can create anxiety for everyone—and wreak havoc on plans.
How prepared is your organization?
We can help you weather these moments of unpredictability by developing a crisis plan and providing round-the-clock communication support for as long as you need.
Employee behaviors
Sexual harassment • Discrimination • Labor disputes • Political activism
Company & regulation
Whistleblowing • White collar crime • Mismanagement • Leadership issues • Executive dismissals • Litigation • Customer issues • Class action lawsuits
Product issues
Defects • Recalls • Consumer activism
Threats & emergencies
Catastrophes • Natural disasters • Health crises • Environmental disasters • Active shooter • Cybercrime
Only 49% of U.S. companies have a formal, documented crisis communications plan.
Source: Capterra Crisis Communications Survey, 2023
The ROI crisis playbook
Pre-crisis evaluation & prep
Get ahead of a crisis before it happens: assess current crisis response and communication, build playbook and practice
Crisis mobilization
Use playbook to create communication plan and respond swiftly with transparency and empathy
Post-crisis communication & evaluation
Evaluate crisis response and course correct for future mobilizations