If a communication falls in the woods, and no one’s there to measure it, did it really happen?

Measurement Strategy

As communicators, it’s not enough to shape our companies’ programs and messaging. We’ve also got to know whether these efforts are having the desired effect.

That’s where a good measurement strategy comes in.

Measurement Strategy.

Since we started ROI back in 2001, we’ve put a lot of attention into understanding what makes for good communication — and how best to measure it. It’s a tricky question, because not all communications can be quantified in simple, black-and-white terms. There’s a lot of gray in we what communicators do, and knowing how to show impact takes a good deal of finesse.

Fortunately, we’ve got a lot of experience in this department and can help you devise a measurement strategy that not only identifies what’s working and what isn’t, but also conveys value in terms your stakeholders and executives will get.

Our Approach

Communication leaders need to know the effectiveness of their team’s initiatives and efforts. You want to be sure you’re getting the appropriate return as you invest your limited time, energy and resources.

ROI has a long track record of supporting our clients in measuring the effectiveness of employee communication using the latest platforms and analytics that provide you with valuable feedback so you can build on strengths, address weaknesses and adjust your course as necessary.

Five levels of impact

Every communication has an impact, whether that’s building basic awareness about a topic; deepening knowledge and understanding; changing mindsets and behavior; improving business operations; or directly affecting the bottom line.

Using our 5 Levels of Measurement model, we’ll take a look at all the different ways you’re communicating to employees (whether for a special project or just in general as an org) and analyze them to determine which are having the greatest impact.

We’ll identify measurement strategies you might not be considering and help you decide what to measure, when to measure and how best to measure it.

ROI Levels of Measurement

Measurement Tools

A great measurement strategy needs a variety of tools combined with the expertise to apply them effectively. We’ll help you expand your measurement toolkit with both foundational and cutting-edge methods, including:

  • Channel dashboards
  • Employee surveys
  • Sentiment analysis
  • Communication audit
  • Target audience focus groups
  • AI-powered analytics