Taking big ideas from what’s possible to an operational reality.
Strategic Planning
Few concepts seem to unnerve today’s internal communication professionals as much as strategic planning. Where to start? What does it require? How do I drive the process? How will I measure success?
These common questions reveal that – despite the increasing business focus of modern internal communication – strategic communication planning suffers from a reputation for complexity and challenge that far exceeds reality.
At its core, strategic planning is about integrating the essentials of good process and good management – evaluating what you do every day through the filter of a logical procedure.
If you embrace the process, something amazing will happen: a transformation of spirit and engagement that will renew the energy and commitment of your entire team.
As you move through a framework of thought, discussion and innovation – from “What is” to “What could be” to “What should be” to “What will be” – you’ll find that people emerge with greater focus and motivation than ever before.
Resources on strategic planning
