Barbara Fagan-Smith


Barbara loves to visit California’s Yosemite Valley for rejuvenation and inspiration, and enjoys climbing the towering Half Dome. She helps ROI’s clients reach for the sky, too.


Barbara Fagan-Smith, the founder and CEO of ROI Communication, has three decades of experience inbusiness, corporate communications and journalism. She leads ROI’s work with a wide range of Fortune 500 companies, helping them strengthen communication within their organizations – enabling and inspiring employees to collaborate better, contribute more and become stronger advocates of their business, culture and brand.

Barbara recently founded Living ROI, an organization dedicated to helping people live a more meaningful and soulful life–both personally and professionally. Living ROI offers expert guidance through the practice of weekly planning, as well as insights, resources and support for those seeking to live a happier and fuller life. Barbara has published “A Weekly Guide for Soulful Living–TheJournal” which provides the structure needed to identify and live your best life. She is also the founder of Family ROI, a non-profit organization dedicated to helping people of all backgrounds apply proven business principles to revitalize, focus and strengthen the most important.


Prior to founding ROI Communication and Family ROI, Barbara was the Director of Employee and Electronic Communications at Quantum Corporation, and Director of Interactive Communications at Simply Interactive, Inc.

Before her career in corporate communications, Barbara worked as a London-based television producer for ABC News, where she covered the revolutions in Eastern Europe and the 1991 Gulf War for ABC’s PrimeTime Live and World News Tonight. Earlier, she covered international business and produced national radio programs for ABC. She earned a B.A. in Journalism and Communications from Humboldt State University.

Barbara was named one of Silicon Valley’s most influential women by the San Jose/Silicon Valley Business Journal. Barbara was also selected as a winner of the Enterprising Women of the Year Awards, an annual tribute to North America’s top women entrepreneurs.