Barbara Fagan-Smith


Barbara loves to visit California’s Yosemite Valley for rejuvenation and inspiration, and enjoys climbing the towering Half Dome. She helps ROI’s clients reach for the sky, too.


Barbara Fagan-Smith, the founder and CEO of ROI Communication, has more than two decades of experience in corporate communications and journalism. She leads ROI’s work with a wide range of Fortune 500 companies, helping them strengthen communication within organizations to engage, empower and inspire employees.Barbara is also the founder of Family ROI, a non-profit organization dedicated to helping people of all backgrounds apply proven business principles to revitalize, focus and strengthen the most important organization in the world – their own family. Her work with Family ROI led her to publish a book entitled The Family ROI Experience: A Step-by-Step Guide to Realizing your Best Family.


Prior to founding ROI Communication and Family ROI, Barbara was the Director of Employee and Electronic Communications at Quantum Corporation, and Director of Interactive Communications at Simply Interactive, Inc.

Before her career in corporate communications, Barbara worked as a London-based television producer for ABC News, where she covered the revolutions in Eastern Europe and the 1991 Gulf War for ABC’s PrimeTime Live and World News Tonight. Earlier, she covered international business and produced national radio programs for ABC. She earned a B.A. in Journalism and Communications from Humboldt State University.

Barbara was named one of Silicon Valley’s most influential women by the San Jose/Silicon Valley Business Journal. Barbara was also selected as a winner of the Enterprising Women of the Year Awards, an annual tribute to North America’s top women entrepreneurs.