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Barbara Baill Headshot

Barbara Baill

Barbara Baill Headshot

Barbara Baill

Board of Advisors

A member of ROI Communication’s Board of Advisors since 2002, Barbara Baill has been a Human Resources executive for more than 25 years. She currently focuses on executive coaching, leadership development and facilitating organizational change. Barbara previously served as the Vice President of Human Resources for Quantum Corporation’s hard disk drive business. Before her work at Quantum, Barbara spent more than 15 years with Hewlett-Packard. She earned a B.A. in Sociology from the University of Michigan and an M.A. in Industrial Relations from the University of Minnesota. She is also a certified Internal Coach through New Ventures West, and a member of the International Coaching Federation and Human Resources Planning Society.

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Melanie Barna Headshot

Melanie Barna

Melanie Barna Headshot

Melanie Barna

Vice President

As ROI Communication’s Creative Vice President, Melanie Barna blends her keen eye for aesthetics with industry experience and know-how. Melanie leads the creative strategy for ROI as a visual problem solver, storyteller and solutions architect. She manages ROI Communication’s brand and marketing presence, develops ROI’s creative and technology product offerings, and sells, scopes and drives creative and technically innovative outcomes for clients. Before joining ROI Communication in 2010, Melanie worked in a variety of creative roles, including as the creative director for the RCN Corporation and an associate art director for WETA. She earned a B.S. in Computer Science with a secondary major in Studio Art from the College of William and Mary. An award-winning artist, she is also a marathon runner and loves to cook.

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Claire Berney Headshot

Claire Berney

Claire Berney Headshot

Claire Berney

Vice President

Claire Berney is a Vice President at ROI Communication. As a senior advisor and strategist, she collaborates with clients and colleagues to transform communication challenges into opportunities. Claire is a results-oriented professional with a proven track record in designing and implementing innovative internal communications for clients, and her work is guided by one overriding principle – a commitment to transparency. Claire, who joined ROI Communication in 2013, has held a wide range of leadership roles in corporate internal communications and public relations. When she’s not helping clients, Claire might be found cooking or helping her son pursue his newest passion – playing the ukulele.

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Richard Bevan

Richard Bevan

Board of Advisors

Richard Bevan, who joined ROI Communication’s Board of Advisors in 2007, has been working in organizational communication and management of change for 30 years. His experience is international, including periods based in Europe and Australia. He was formerly a Director of Towers Perrin, and led the firm’s worldwide organizational communication practice. Since 1995 he has led his own firm, C2K Consulting, and recently launched ChangeStart, an online source of digital tools for managing change. Richard earned degrees in engineering from Oxford University and business from Manchester Business School, and was an external faculty member in the University of Washington Executive M.B.A. program, where he developed a popular course on managing change.

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Mark Briggs

Mark Briggs

Senior Graphic Designer

As a Senior Graphic Designer at ROI Communication, Mark Briggs creates and collaborates on the development of internal communications collateral for a variety of clients. Mark also provides strategic insight and produces design solutions for new business presentations. Before joining ROI in 2010, Mark spent more than 15 years working in a variety of design roles, including a role as a graphic designer for Joie de Vivre Hospitality. There, he helped establish brand standards and style guides, collaborated with the marketing and PR teams, and developed collateral, among other projects. When he’s not working with clients, Mark loves to cook, ride his bicycle and travel.

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Spencer Bullock

Spencer Bullock

Project Coordinator

As a Project Coordinator at ROI Communication, Spencer Bullock keep operations at headquarters running smoothly – handling outside queries, supporting the talent team, maintaining the database and pinch-hitting in a range of key back-office roles. Prior to ROI, he honed his skills for years, serving customers and managing co-workers at Baskin-Robbins, and working in the hotel industry for Quality Inn & Suites. Spencer developed his interest in communications at Cabrillo College, where he earned an Associate’s Degree in Communications Studies, and won his department’s Communication Award. When Spencer isn’t working, he loves frequenting flea markets and second-hand stores, where he sources inventory for his Etsy shop.

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Pedro Cadina

Pedro Cadina

South America

A partner of ROI Communication in South America, Pedro Cadina brings extensive experience in public relations and internal communication in the Brazilian and Latin American markets. As Founder and President for VIANEWS Integrated Communication, Pedro has lead a team of 25 professionals and freelancers to design internal communication and marketing campaigns that inspire both employees and customers. Pedro has a degree in Journalism from PUC-University in Sao Paulo and in Marketing Administration from FGV Getulio Vargas Foundation University. His post-graduate work in Communication Management Strategies was completed at ECA/USP.

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Lee Callaway

Lee Callaway

Vice President

As a Vice President at ROI Communication, Lee Callaway helps clients articulate their goals and tell their stories in the most effective way possible. Lee has worked as a consultant for more than 15 years, advising clients in the tech and pharmaceutical sectors, including Hewlett-Packard, Adobe, Applied Biosystems, Gilead and Roche. Lee is a graduate of Vanderbilt University and has since earned two masters’ degrees, one in Management from Stanford University’s Graduate School of Business, and another from the University of Phoenix in Computer Information Systems. When he’s not assisting clients, he loves to cook, read and run – sometimes completing multiple marathons in a single year.

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Joey Castanieto

Joey Castanieto

Video Director

Joey Castanieto, a creative director for CG Creative Studios and a strategic partner with ROI Communication since 2013, has spent more than a decade honing his craft. He has worked in advertising, the gaming industry, the movies and corporate environments. He graduated with a degree in Film, Television and New Media from San Diego State University, and has several passions outside of visual storytelling. These include going to sporting events, attending concerts, surfing and playing competitive poker.

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Carla Castillo

Carla Castillo

Director

Carla, an ROI Communication veteran, rejoined the team in 2017 from BBVA – the global Spanish bank, where she served as Global Head of Channels. Previously, she was the Senior Manager for Internal Communications at LinkedIn, where she helped build and manage the social network’s internal channels, including its intranet, digital communications, and other tools. Prior to her tenure at LinkedIn, she held the same title at Juniper Networks, responsible for developing Juniper’s intranet, its use of social media internally, and its digital channel. She also helped build the communications function for the Juniper’s sales team from scratch, mastering the challenges of engaging a dispersed sales force that was always on the go.

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Amit Chaudhery

Amit Chaudhery

India

A partner of ROI Communication in India, Amit has worked extensively in public diplomacy and corporate reputation management. He has held leadership and senior management positions at the country CXO and CEO level in prominent Indian and international corporations. A regular speaker and panelist in India and the Asia-Pacific, Amit is a member of the Reputation Institute, U.S.A.; International Association of Business Communicators (IABC), U.S.A.; International Public Relations Association, U.K; and the Public Relations Consultants Association of India. Amit attended Modern School, New Delhi, and read History at St. Stephen’s College, University of Delhi. He holds a master’s degree in Public Administration from the Punjab University, Chandigarh; and a diploma in Journalism from the London School of Journalism, London. He is based at New Delhi-NCR.

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Stacy Cintas

Stacy Cintas

Senior Consultant

As a Senior Consultant at ROI Communication, Stacy Cintas brings over nine years of experience in marketing, communications strategy and tactical implementation to advise ROI clients. Stacy, who joined ROI Communication in 2011, spent the previous four years at Cisco Systems. A native Californian, Stacy earned a B.A. in Business Administration from the University of Hawaii. When she’s not working, she loves to run, practice yoga, and cook. Recently she completed the Susan G. Komen Breast Cancer 60-mile walk – a three-day endeavor she plans to repeat.

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Diana Cortina

Diana Cortina

Designer

As a Graphic Designer for ROI Communication, Diana Cortina tackles all sorts of design projects including websites, logos, presentations, ads, newsletters and collateral. Diana joined the ROI team in 2015 from the TranAccel Group, where she served as a Visual Communications Lead for clients including the Navy Federal Credit Union, Aqua America, Celgene and more. She attended the Art Institute of Philadelphia, from which she earned a B.S. in Visual Communications. When she’s not helping clients at ROI, Diana enjoys working on her own creative projects, such as decorating cakes and refinishing furniture for the home she shares with her husband, young son and dog.

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Tina Cox

Tina Cox

EVP, Accounts

Tina Cox, EVP of Accounts, oversees all accounts at ROI Communication and provides strategic counsel and guidance to top-level clients, senior consultants and ROI leadership. Tina’s expertise is grounded in decades of experience, strong management skills, empathy for all stakeholders and her ability to think strategically. Before joining ROI in 2005, Tina founded the first internal communication function at both PeopleSoft – later acquired by Oracle – and the winemaker, Robert Mondavi. When she’s not working, she leads fundraising efforts at her children’s school, where she volunteers as president of the parents’ association. A keen observer of pop culture, she also enjoys going to movies, reading Variety and following the entertainment business.

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Adrian Cropley

Adrian Cropley

Australia and Asia Pacific

A partner of ROI Communication in Australia and Asia-Pacific, Adrian Cropley is one of the world’s leading internal communication and change strategists, with more than 20 years of experience in a wide range of business communication roles. Until 2004, Adrian was the head of corporate employee communication for a major telecom company in the Asia Pacific region. He is currently a principal in his own consultancy, based in Australia, which focuses on change, communication and coaching for global clients. A recognized leader in his field, Adrian has won the International Association of Business Communicators’ Gold Quill award multiple times, has served as an IABC Speaker and was IABC’s 2008 Chapter Leader of the Year.

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Roger D’Aprix

Roger D’Aprix

Board of Advisors

Roger D’Aprix, who has served on ROI Communication’s Board of Advisors since 2005, is an internationally known consultant, lecturer and author who has helped scores of Fortune 500 companies develop more effective communication strategies, embrace cultural change and achieve better business results. An IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange for his impact on the evolution of organizational communication, Roger has been described as one of the most influential thinkers in the communication profession. Roger has written several books on employee communication, including his best-selling Communicating for Change: Connecting the Workplace with the Marketplace and The Credible Company: Communicating with Today’s Skeptical Workforce.

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Laura Dantes

Laura Dantes

Vice President

Laura Dantes is a Vice President at ROI Communication, and has been in the communications business for over 25 years. She helps large and small companies alike define their brand, vision, and positioning and execute strategic campaigns, as well as guide organizational development, knowledge management systems, best practices and talent engagement and training programs. Before joining ROI in 2010, Laura took a leadership position at a boutique marketing firm, The Linus Group, as Director of Client Services. Laura is a graduate of Willamette University, and has completed post-graduate coursework in several fields at American University, Pepperdine University’s executive business school, San Francisco State and UC Berkeley.

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Tara Davis

Tara Davis

Director

Prior to joining the ROI Communication team in 2017, Tara worked for Realogy Holdings Corporation, a global real estate company whose brands include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA Real Estate and Sotheby’s International.

Responsible for a broad communications portfolio, she helped develop internal and franchise communication strategies, communicate change management and rebranding efforts, increase employee volunteerism and philanthropic giving, and garner positive coverage in outlets including The New York Times, Yahoo! Finance and Market Watch.

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Claire Denholm

Claire Denholm

Europe and the Middle East

Claire Denholm has a background in consumer marketing and brand development spanning 20 years. In the past five years, she has focused more on internal communications, change management and group facilitation both in the UK and overseas. Prior to joining ROI, Claire was a founder Vice President of JustGive.org in San Francisco, the online charity portal which won Forbes Magazine’s “Best of the Web” award in December 2001. Claire earned a B.A. in Modern Languages from Oxford Brookes University and an Advanced Certificate in Marketing Management Practice from the Chartered Institute of Marketing. She is also a qualified Myers-Briggs trainer, a Master Practitioner in Neuro-Linguistic Programming, and an accredited facilitator through Development Dimensions International.

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Paul Dobson

Paul Dobson

Board of Advisors

Paul Dobson, a CPA with more than 25 years of consulting experience, joined ROI Communication’s Board of Advisors in 2004. As the founder and CEO of Pacific Business Adviser, Paul counsels a select group of companies and individual clients on strategic planning. He has worked in a wide range of industries, which enables him to identify both patterns and solutions quickly and effectively. Before launching Pacific Business Adviser, Paul was a partner at Kellogg and Andelson, where he developed business and tax strategies for clients in the healthcare, real estate, education, business services, manufacturing, distribution, entertainment, technology and non-profit sectors. Earlier in his career, Paul served as the CFO of ProDX, an IT consulting firm with Fortune 500 clients including Nike, Starbucks, Boeing, Microsoft, ADP and Nordstrom.

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Kristin Durham

Kristin Durham

Creative Director

Kristin Durham is a Creative Director at ROI Communication, leading creative projects for a variety of clients. Her specialty lies in visual storytelling – she always thinks about how a given project is going to make someone feel. Kristin joined ROI Communication in 2015 from Stella & Dot, an e-commerce jewelry company, where she oversaw the conception and creation of a wide range of digital and print materials, including marketing collateral, websites, packaging and training materials. She has also held a number of roles at creative agencies. Kristin earned a B.A. in Painting from Auburn University, and a certificate in Art Direction from Miami Ad School. When she’s not assisting ROI’s clients, Kristin enjoys reading fiction, trail running, yoga, cooking, riding horses and spending time with her husband and young son.

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Andrew Fagan

Andrew Fagan

Board of Advisors

Andrew Fagan has served on the ROI Communication Board of Advisors since 2006. He has spent his career successfully managing large, complex institutional and individual investment portfolios. Outside of work, Andrew is an avid cyclist and golfer.

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Barbara Fagan-Smith

Barbara Fagan-Smith

CEO

Barbara Fagan-Smith, the Founder and CEO of ROI Communication, has more than two decades of experience in corporate communications and journalism. She leads ROI's work with a wide range of Fortune 500 companies, helping them strengthen communication within organizations to engage, empower and inspire employees. Prior to founding ROI Communication, Barbara was the Director of Employee and Electronic Communications at Quantum Corporation, and Director of Interactive Communications at Simply Interactive, Inc. In 2011, the San Jose/Silicon Valley Business Journal named Barbara one of Silicon Valley's 100 most influential women. Barbara was also selected as a winner of the 2008 Enterprising Women of the Year Awards, an annual tribute to North America’s top women entrepreneurs.

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Katy Fairman

Katy Fairman

Director

As a Director at ROI Communication, Katy Fairman works closely with clients to develop and execute communication initiatives that are engaging, proactive and effective. Throughout her career as a communication professional, Katy has developed and managed a broad range of communication initiatives for clients in the high tech, biotech and energy industries. She has led internal and corporate communication teams, conducted communication audits, produced live and virtual events, developed intranets and publications, managed product launches and helped big organizations maximize their performance. Katy earned a B.A. in Communications in 1991 from Cal Poly, San Luis Obispo. An avid outdoorswoman, she volunteers for the Nature Conservancy and – to help others in the world of work – Wardrobe for Opportunity.

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Catherine Forman

Catherine Forman

Vice President

Catherine Forman is a Vice President at ROI Communication, and has worked in corporate communications for nearly two decades, developing a deep expertise in strategic planning and employee engagement. Since joining ROI Communication in 2003, Catherine has helped manage a wide range of projects, with a special focus on strategy, communications and change management, and measuring the effectiveness of communications within large organizations. Before joining ROI, Catherine held a number of roles including the Vice President of Corporate Communications at Quantum Corporation. She holds a B.A. in Economics from the College of William and Mary, and an M.A. in Economics from Stanford University.

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Clark Foy

Clark Foy

Board of Advisors

Clark Foy first began counseling the ROI leadership team in 2002. Formerly the CEO of MetriGear, a Silicon Valley technology company focused on improving performance for cyclists, he now leads the Cycling Power team for Garmin, which acquired MetriGear in 2010. Earlier in his career, Clark was Vice President of Marketing for Synaptics, where he led the company’s expansion into the handheld market, including mobile phones and MP3 players. Prior to Synaptics, Clark held various management positions for Oak Technology, Gadzoox Networks, Quantum Corporation, and Compaq Computer Corporation. Clark earned a B.A. in Business Administration from Miami University in Oxford, Ohio, and an M.B.A. from Northwestern University’s Kellogg Graduate School of Management.

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Kerstin Fuller

Kerstin Fuller

Consultant

As a Consultant at ROI Communication, Kerstin Fuller helps teams improve performance by asking a lot of questions. Kerstin joined ROI Communication in 2015 from Lanyon, a company whose cloud-based management system helps facilitate registration and tracking at large events such as conferences, athletic events and trade shows. Earlier, she worked in ad sales at MTV, in Human Resources at CUSO Financial Services, and in Marketing at Qualcomm, which honored her with its prestigious QualStar award for exceptional performance. Kerstin earned a B.S. in Business Administration from the University of Southern California. When she’s not working, she enjoys country music, reading thrillers, college football, running and watersports.

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Lesli Gee

Lesli Gee

Executive Vice President

As an expert in change management, EVP Lesli Gee helps organizations achieve their full potential. She has spent more than two decades helping executives design and execute large-scale change initiatives to strengthen organizational culture, streamline processes and improve performance. She has worked closely with leaders at Adobe, Cisco, Gap, Hewlett-Packard, PepsiCo, Safeway, Toyota, Walgreens and other leading companies to help their organizations adapt to new challenges and achieve their business goals. Prior to joining ROI Communication, Lesli held senior communications and HR positions at Maxtor Corporation, Quantum, and Aetna. When she’s not advising clients, Lesli enjoys hiking, biking, skiing and camping with her family, and runs marathons to raise money for charity.

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Eileen Gillette

Eileen Gillette

Accountant

For Eileen Gillette, accounting is a lot like detective work. In both cases, you’re looking for missing information and can’t stop until everything adds up. “I’m a problem-solver,” she said. “I like to figure out what’s wrong and correct it.”

Eileen, a member of ROI Communication’s accounting team, has been working with figures her entire career, holding accounting roles in the software industry, food service industry, hospitality industry, digital marketing and consulting, among others.

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Marissa Gordon

Marissa Gordon

Director

Marissa Gordon, a Director at ROI Communication, is an expert in project management. She has implemented various employee and executive communication initiatives within Corporate Communications, Sales & Marketing and Human Resources. Marissa got her start in communications at eBay, working as a college intern in the corporate internal communications function. As soon as her employers realized how capable she was, they started bidding for her services and – after she graduated from San Jose State University with a degree in Public Relations – ended up hiring her as an Employee Communications Specialist. In this capacity, she served as a project manager on eBay’s Great Place to Work application, which in 2008 ranked 68th in the nation on Fortune’s list of the top 100.

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April Green

April Green

Program Manager

As a Consultant at ROI Communication, April Green oversees ROI’s key software applications. April also plays an active role in the company’s internal communications and rollout of new platforms and functionality within the various internal communication channels and technology. April, who joined the ROI team in 2010, has worked in a range of training and educational capacities. For the past five years, she has worked at the West Walden Outdoor School, teaching grade-school students about nature and environmental stewardship, both in the classroom and on the trail. When she’s not working, she acts in her own theater company that performs 90-minute plays which are completely improvised.

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Amanda Hamilton-Attwell

Amanda Hamilton-Attwell

South Africa

Amanda Hamilton-Attwell has been involved in communication for the past 33 years. Originally a journalist and a lecturer at the University of South Africa, Amanda has spent most of her career conducting communication and organizational research at the National Productivity Institute in Pretoria. In 2000 she started Business DNA, a strategic ROI Communication partner in South Africa, as a communication and organizational research group. As her client base grew she extended her services to include training and implementation solutions. Amanda was one of the first people in South Africa, and the first woman, to be awarded a Doctorate in Communication Science. She started her studies in 1970 at the Potchefstroom University, now called the Northwest University, and completed it in 1981 at the University of South-Africa.

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Ginny Henzi

Ginny Henzi

Executive Assistant

Ginny Henzi is the Executive Assistant to ROI Communication CEO Barbara Fagan-Smith. Ginny brings over 20 years of administrative experience to ROI, including more than 12 years of experience supporting c-level executives. Ginny has worked in a variety of industries including high tech, real estate, entertainment, automotive, retail and restaurant management. When she is not working, Ginny enjoys spending time with friends, family and her rescue dogs.

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Lucy Heskin

Lucy Heskin

Senior Consultant

Lucy Heskin is a communication professional with broad project management experience. A Senior Consultant at ROI Communication, Lucy specializes in writing, designing and overseeing tailored communication projects for both multi-national and boutique clients. Lucy is passionate about internal communication strategy and lends a creative approach to finding solutions that work for her clients. She has served in a number of roles coordinating events, publishing internal newsletters, developing web content, analytics and the user experience, and supporting integration activities following mergers and acquisitions. Lucy holds a B.A. in Communication with High Honors from UC Santa Barbara. When she’s not working, Lucy enjoys hiking with her family and volunteering in her community.

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Leslie Hess

Leslie Hess

Director of Talent

As the Director of Talent at ROI Communication, Leslie Hess believes that effective communication and human resources are integrally related; both start with listening to understand people and their point of view. Before joining ROI in 2014, she worked in a range of leadership HR and development roles at Nordic Naturals, The Bay School, Mattel and Spherion, among others. In these roles she developed expertise in recruiting, resourcing, training, organizational development and compensation. Leslie, a former swimmer and water polo player who earned a B.A. in Liberal Studies from the University of California, Long Beach, has a passion for photography and the outdoors, especially the ocean.

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Deborah Hinds

Deborah Hinds

Consultant

Deb Hinds, a Consultant at ROI Communication, is a seasoned, talented and technologically savvy communications professional with over 20 years of experience in all areas of internal communications. Deb designs, manages and executes communication strategies that engage employees, enhance leadership credibility and improve business performance. Before joining ROI in 2011, Deb worked in human resources, public relations, employee communications, the music industry and education. Deb and earned a B.A. in Communication from Santa Clara University, and her teaching certificate from the Educator Preparation Institute at Hillsborough Community College, in Tampa, Florida. When she’s not working, Deb stays busy raising two children, trying new restaurants and reading Scandinavian crime novels.

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Erin Hosilyk

Erin Hosilyk

VP, Growth and Partnerships

Erin joined the ROI Communication team in 2017 from her own consultancy, Pillarpoint Communications, where she helped companies develop and execute internal communication strategy, coached C-suite executives, and advised startups seeking to cultivate healthy employee communication through periods of rapid growth.

Previously, Erin was Director of Communications, Executive and Strategic Projects at LinkedIn, which more than quadrupled in size during her four-year tenure at the company. Before that, she was LinkedIn’s Director of Internal Communications, where she built that function from the ground up. Earlier in her career, Erin served in leadership communication roles at Visa, Charles Schwab, and Barclays Global Investors.

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Jodi Huffman

Jodi Huffman

Senior Consultant

Jodi Huffman, a Senior Consultant at ROI Communication, has dedicated more than 25 years of her career to developing internal communication programs that engage employees and help organizations deliver better business results. Since joining ROI in 2006, Jodi has worked with a wide range of Fortune 500 clients on major communication initiatives including intranet launches, company-wide rollouts, and helping leaders and managers become more effective communicators. Previously Jodi was a Vice President at Bank of America, where she directed national and regional internal communications, and helped lead a major culture change for 180,000 employees. Jodi received her B.S. in Business Administration from Ohio State University.

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Neal Iverson

Neal Iverson

Director

Neal Iverson, a Director at ROI Communication, specializes in online design and communication. Since joining ROI Communication in 2007, he has provided strategic and tactical communications consultation to a variety of clients across the Fortune 100 list. He joined ROI Communication after serving as an Intelligence Analyst in the US Marine Corps. Adept at achieving excellent results under tight deadlines, Neal enjoys the challenge of informing and motivating diverse teams, especially through the effective use of online portals, computer art and graphic design. Neal studied at the San Francisco Academy of Art.

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Jennie Ivory

Jennie Ivory

Senior Consultant

Jennie Ivory, a Senior Consultant at ROI Communication, works closely with clients to develop and execute communication initiatives that are engaging, proactive and effective. Before joining ROI Communication in 2009, Jennie managed internal communications and Corporate Social Responsibility initiatives on a divisional level for the Lennar Corporation, one of the nation’s largest homebuilders. Jennie, who earned a B.A. in Mass Media Communication from California State University, Sacramento, balances her professional career with significant volunteer work. Currently, she serves as a board member for Open Heart Kitchen, a non-profit organization that helps feed hungry people in need, including low-income seniors, schoolchildren and others.

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Erika Jensen

Erika Jensen

Director

Bringing more than 20 years of internal communication, public relations and writing experience to ROI Communication, Erika Jensen is a Director at ROI and leads the measurement practice. Erika helps companies connect with employees, tell their story, and measure their successes, and delivers strategic planning and tactical execution to ROI clients. Before joining ROI Communication in 2010, Erika spent 16 years working as a communications professional – as a strategist, writer, editor and project manager in multiple industries. Erika, who earned a B.S. in Journalism from the University of Colorado, also holds an M.S. in Oriental Medicine from Meiji College of Oriental Medicine.

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Catherine Jordan

Catherine Jordan

Director

A Director at ROI Communication, Catherine Jordan is a creative, authentic communications consultant with experience across multiple industries. An excellent writer, editor and speaker with a talent for developing and implementing plans and strategies that impact business results, employee engagement and company culture, Catherine oversees complex projects to ensure that ROI teams anticipate, understand and fulfill clients’ communication needs. She earned a B.A. in International Studies and French from Manhattan College and an M.A. in Corporate and Public Communication from Seton Hall University. When she’s not counseling clients, she pursues her passions for travel, photography and music.

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Anne Kaplan

Anne Kaplan

Director

As a Director at ROI Communication, Anne Kaplan oversees complex projects to ensure that ROI teams anticipate, understand and fulfill clients’ communication needs and help them achieve their business goals. Anne began her communications career at Pacific Gas & Electric, writing features for its intranet. Soon she was managing employee meetings with top executives, which gave company leaders and up to 800 employees per session the chance to engage as the company experienced dramatic change. She later served as primary speechwriter to the CEO and COO. Since joining ROI Communication in 2009, Anne has worked on a variety of projects including executive communications, sales communications, mergers and acquisitions, leadership events, videos, and focus groups. A graduate of Claremont McKenna College, she is fluent in Spanish.

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Marta Karpinska-Dean

Marta Karpinska-Dean

Senior Consultant

Marta Karpinska-Dean is a Senior Consultant at ROI Communication. After moving to the United States in 2004, Marta joined the corporate communication team at Petco Animal Supplies, the national pet store chain, where – in addition to her human colleagues – her officemates included fish, snakes, dogs, birds, rats and the occasional bearded dragon. Marta speaks multiple languages – Polish, Russian and English, among others – and believes that this ability enables her to choose words with greater objectivity and care. A graduate of the University of Warsaw with an M.A. in English Philology, she specialized in American Studies and Linguistics. The mother of two, Marta loves to cook and is a voracious reader of news and non-fiction.

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Scott Kaul

Scott Kaul

Consultant

As a Consultant at ROI Communication, Scott Kaul is a trusted advisor and project manager, working closely with clients to develop and execute communication initiatives that are engaging, proactive and effective. Before joining ROI Communication in 2009, Scott worked closely on industry reports for Tiburon Strategic Advisors, a financial consulting firm. Prior to that, he spent three years as a staff writer and copy editor for the Lodi News-Sentinel, covering news, editing stories and updating the paper’s website. While at the paper, he also helped launch a series of blogs, engaged readers to produce content, and collaborated on the redesign of the publication’s front page. In addition to writing, Scott is passionate about strategic board games, which build his critical thinking skills – skills that make him a better communicator.

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Anne Kearney

Anne Kearney

Senior Consultant

A Senior Consultant at ROI Communication, Anne Kearney writes and edits a variety of communication deliverables across the high-tech, consumer goods and energy industries. Before joining ROI Communication in 2013, Anne worked as a communications professional in tech companies for more than 20 years. With experience in executive and sales communications, she is adept at helping such clients as HP Enterprise, VMware, and Workday communicate business strategy, products, sales and performance in a clear, engaging style. Anne earned a B.A. in English, magna cum laude, from the University of Santa Clara. In 2013, she received a Certificate in Professional Editing from the University of California at Berkeley. When she’s not working, Anne enjoys classic film, ballroom dancing, reading biographies and gardening. Along with Dexter – her West Highland White Terrier – she also volunteers with Furry Friends, a pet-assisted therapy organization.

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Ian Kerr

Ian Kerr

Technical Consultant

A Technical Consultant at ROI Communication, Ian Kerr has been working in web development for nearly 20 years. Prior to joining the ROI team 2015, he worked as a Lead Developer and Project Manager for DevShop, a design and development company assisting clients with challenges in web design, social media, digital security, intranets, database management and reporting. Over the course of his career, Ian has developed exceptional technical skills and earned a reputation as a highly effective project manager. He received his B.S. in Biochemistry from the University of Miami and studied for two years in the graduate program at the Johns Hopkins School of Public Health. When he’s not working with clients, Ian enjoys hiking, martial arts, photography and traveling with his family.

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John Kidon

John Kidon

Creative Director

John, who joined ROI Communication in 2015, has worked as a designer and creative director since 1995, when – at the dawn of the Web – he went to work in the newspaper industry. Next, he worked in the insurance industry as a graphic designer at New York Life and Prudential, developing digital and print marketing and sales materials, CD packaging and personalized print-on-demand collateral that nearly doubled response rates. Subsequently, John launched Kedodesign, working with a wide range of commercial, non-profit, religious and community clients to develop websites, logos, signage, letterhead, menus, business cards and sales materials.

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Tonia King

Tonia King

Director

Tonia King, a Director at ROI Communication, brings more than 15 years of experience in the communications industry. Before joining ROI in 2014, Tonia held a number of roles in the healthcare, hospitality, education and public relations industries. Tonia holds a B.A. in Organizational Communication, as well as an M.A. in Corporate Communication & Technology and an 18-week Mini-M.B.A. all from Rollins College. When she’s not advising clients or practicing yoga, Tonia is a busy mother of three and a voracious consumer of pop culture, from magazines to movies to TV.

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Christy Lang

Christy Lang

Senior Strategist

Christy has deep experience in managing change and setting strategic direction. She has led or facilitated strategic planning initiatives, large mergers and acquisitions, executive leadership transitions, employee training, team-building exercises and cultural transformations. Her clients have included The Bill & Melinda Gates Foundation, Apple, Cisco Systems, Hewlett-Packard, Agilent, Hess Corporation, Consumers Union, KLA-Tencor, the California State Automobile Association, Symantec, Xilinx, Safeway and Stanford University, among others.

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Laura LeBleu

Laura LeBleu

Content Strategist

Laura LeBleu works as a Content Strategist at ROI Communication, and helps ROI use words to create powerful images. Laura joined the ROI Communication team in 2015, and has a long record of achievement as a writer and creative director. Before joining ROI, she launched her own company – Cheeky Monkey Copy – and spent more than a decade collaborating with a range of global agencies to help clients, such as Red Bull, Chrysler, L’Oreal and more, grab people’s attention and get their ideas across. When Laura isn’t advising clients, she enjoys spending time with her husband and son, studying local history, competing in triathlons and running her dog.

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Emery Lees

Emery Lees

Senior Consultant

As a Senior Consultant at ROI Communication, Emery Lees provides strategic counsel and program implementation for ROI clients in the areas of employee engagement, community building, social media, collaboration and digital strategy. An expert in social media, Emery works to help companies make the most of enterprise social networks such as Yammer, Jive and Chatter. Prior to joining ROI, Emery spent six years at URS Corporation, an $11 billion global design, engineering, construction and technical services company. Emery earned a B.A. in Mass Communications from the University of California at Berkeley and studied in Italy at the Università degli Studi di Siena. When she’s not working, Emery enjoys listening to live music, reading, trying new restaurants and polishing her Italian.

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Sheryl Lewis

Sheryl Lewis

Managing Director

Managing Director Sheryl Lewis leads sales and marketing at ROI Communication, and provides strategic counsel to ROI clients on a range of key initiatives including strategy, change management, leadership alignment and social media. Prior to joining ROI in 2002, Sheryl worked for 15 years at Quantum Corporation, one of the world's leading storage suppliers for personal and enterprise computers. At Quantum, she served in a broad array of roles that included VP of Talent Management, Director of Management and Organizational Development, Director of Business Excellence and Director of Product Marketing. She speaks regularly at national events on the topics of mergers and acquisitions, change management, leader and manager communications, measurement and social media as a tool for employee engagement.

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Ida Linden

Ida Linden

Director

A Senior Consultant at ROI Communication, Ida Linden is a communications pro with a passion for telling clients’ stories in an engaging and clear way. She excels at executing creative and challenging projects that help clients gain visibility and build their brand. Prior to joining the ROI Communication team in 2014, Ida worked as a Senior Account Executive at Larson Communications, a San Francisco public relations firm. There, she specialized in advising foundations, charter school organizations and education technology companies. Ida earned a B.F.A. in Interior Design from Iowa State University, and an M.A. in International Development from the University of Pittsburgh.

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Scott Lum

Scott Lum

Senior Technical Consultant

A Senior Technical Consultant at ROI Communication, Scott Lum is a strategic and tactical web professional with a passion for defining, designing, developing and managing web solutions. His work involves designing rich user experiences on the web. Scott began collaborating with ROI Communication in 2010, after spending time in high technology industries and launching his own web design company. Scott earned a B.S. in Electrical Engineering with an emphasis in Software Programming from San Jose State University. He has served as an advisory board member to various startups. When he’s not working with clients, Scott enjoys volunteering at animal shelters to help rehabilitate lost or abused German Shepherds.

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Michael Lynberg

Michael Lynberg

Vice President

As a Vice President, and one of the original team members at ROI Communication, Michael Lynberg has worked extensively with executives and managers to create communication campaigns that engage, inform and inspire. His work includes employee and manager websites, newsletters, feature articles, video scripts, speeches, and executive messages and blogs. Michael is a writer whose intelligence, curiosity, empathy and humanity shine through his work. A graduate of UCLA and Harvard Divinity School, Michael is the author of eight books, including Make Each Day Your Masterpiece, The Gift of Giving, The Path with Heart and Winning: Great Coaches and Athletes Share Their Secrets of Success. His books have sold more than 500,000 copies around the world.

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Jennifer Lynch

Jennifer Lynch

Director

Jennifer Lynch is a Director at ROI Communication, bringing two decades of experience helping a diverse client base design and implement strategic communication programs, engage stakeholders during times of change and align internal and external messages. Since joining ROI in 2004, Jennifer’s projects have included supporting Hewlett Packard’s Manager Communication group by producing a biweekly, global publication and maintaining the section of HP’s intranet dedicated to people managers. She also worked with the head of Global Delivery at HP to revamp the group’s messaging for employees, customers, and investors worldwide.

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Samantha Manss

Samantha Manss

Human Resource Manager

Samantha Manss is the Human Resources Manager at ROI Communication, responsible for managing payroll, benefit activity and general accounting. She is empathetic and a great listener – both traits that serve her well as a member of ROI Communication’s Human Resources team. When she’s not at work, Samantha rides horses, reads, and – as an avid crafter – makes books of inspirational images and quotes. In 2010 she earned an A.S. in Business from Cabrillo College.

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Cyrus Mavalwala

Cyrus Mavalwala

Canada

Cyrus Mavalwala is an accredited and award-winning communications practitioner and speaker who has been helping companies achieve their business objectives for 17 years. As founder and partner at Advantis Communications, a Canadian-based ROI Communication partner, Cyrus delivers messaging and positioning, strategic communications planning, writing, media & analyst relations, media training, social media, multimedia, internal communications and tradeshow marketing for ROI’s international clients. Before founding Advantis in 2002, Cyrus worked at Hill and Knowlton and Fleishman-Hillard. He is a Toronto board member of the International Association of Business Communicators and volunteers on the International Continuous Professional Development Committee.

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Steve Nguyen

Steve Nguyen

Technical Consultant

As a Technical Consultant for ROI Communication, Steve Nguyen uses his 17 years of experience as a web designer and developer to provide technical expertise to clients. Steve joined ROI Communication in 2011, and has strong design skills and deep technical knowledge to translate those designs into highly functional websites and applications, both for the desktop and mobile devices. A business graduate of Santa Clara University, Steve first entered the world of design through print projects. When the web took off in the mid-90s, he made the switch to the digital world.

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Krista Nilsen Bordner

Krista Nilsen Bordner

Senior Consultant

As a Consultant at ROI Communication, Krista Nilsen Bordner approaches her work guided by three principles. First is to act with integrity. Second is to be clear, direct and honest. Third is to be kind. She joined the ROI team from Maxim Integrated, where she served as an Employee Communications Manager responsible for employee communication within two large business units, counseled senior leaders and developed change management strategies to implement companywide initiatives. She also worked in Public and Community Relations at National Semiconductor, Paramount’s Great America and Whole Foods Market. When she’s not working with clients, Krista enjoys stand-up paddling, snowboarding, spending time with her family, creative writing, and volunteering as a certified child passenger safety technician installing car seats for local families.

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Meredith Orlando

Meredith Orlando

Director

Meredith Orlando, a Director at ROI Communication, believes that one key to superior performance is clear, effective communication. It can inform, motivate and strengthen a team. Meredith, who joined the ROI team in 2010, has more than a dozen years of communication and marketing experience in diverse industries. She launched her career in advertising with Saatchi & Saatchi, then moved on to marketing roles in cable television and later, cosmetics. In these roles, she analyzed consumer data and trends, designed models to determine competitive advantages and developed communication strategies and plans. Meredith earned a B.S. in Journalism from the University of Colorado and an M.B.A. from Georgetown University. When she’s not working, Meredith is likely to be found with her twin boys, volunteering for the Boys and Girls Club, or baking her famous chocolate chip cookies.

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Bobbi Padilla

Bobbi Padilla

Director

A Director at ROI Communication, Bobbi Padilla is a well-rounded and versatile communicator who helps clients seamlessly and effectively execute complex, time-sensitive projects that range from worldwide company meetings to newsletter publishing to multi-pronged integration efforts in the aftermath of large-scale acquisitions. Prior to joining ROI, Bobbi served as Coordinator of Development for Catch 23 Entertainment in Hollywood. There she worked closely with screenwriters, directors and actors to prepare film projects for the screen. Her work required balancing the artistic integrity of a film with its financial viability. Bobbi received her B.A. in Film Studies with an emphasis in documentary film production from Yale University. She speaks both Spanish and Italian.

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Kristina Paster

Kristina Paster

Senior Consultant

Kristina, who joined ROI Communication in 2016, offers clients a rare balance of communication experience and technical knowledge. Over the past decade, she has developed deep expertise in helping organizations run more efficiently. Whether she’s implementing new software systems, training teams, managing customer service or improving internal processes, Kristina helps people break down silos, communicate better, and solve problems together.

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Joelle Pauley-Fine

Joelle Pauley-Fine

Director

Joelle Pauley-Fine likes “figuring out what makes people tick and what excites them,” a passion that guides her work as a communications professional. I believe the most effective strategies and campaigns start with two key questions: what emotion do we want to provoke? And what action or outcome do we seek?”

Joelle, who joined ROI Communication in 2017, began her career in journalism before spending 15 years in communications for organizations such as Sutter Health and Stanford University. She also served a wide range of clients as an independent communications consultant.

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Hali Paulson

Hali Paulson

Senior Design Consultant

Hali is a Senior Design Consultant at ROI Communication, brining nearly two decades of experience in creating, editing and onsite support of executive presentations. Since the early 90s, Hali has been a consultant to Hewlett-Packard, having transcended four CEOs and two brand changes. In the meantime, she has delivered professional support and materials to a variety of ROI clients. She has the innate ability to quickly learn and apply internal branding guidelines to her work as required by her clients, but can always find a way to make presentations interesting and engaging within those guidelines. She is known for her ability to quickly produce world-class presentations under tight deadlines with the utmost in accuracy and style. Hali received her B.A. in Art, with a minor in Art History from Santa Clara University.

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Linda Pederson

Linda Pederson

Vice President

Linda Pederson, a Vice President at ROI Communication, is a communications professional with two decades of combined experience in internal communications, public relations and journalism. She focuses on designing executive, sales and change communication strategies that engage and inspire employees, enhance leadership credibility, and improve the bottom line. Some of her recent clients include Hewlett-Packard Enterprise, HP Inc., and Oracle. Prior to joining ROI in 2005, Linda created and managed global communication campaigns for a variety of companies in the high-tech, entertainment, political and real estate arenas. Past clients include Yahoo! Inc., Lucasfilm, Ltd., San Francisco Office of the Mayor and Bechtel Corporation. She received a B.A. in Communications from the University of California at San Diego.

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Steven Peng

Steven Peng

China and South East Asia

A partner of ROI Communication, Steven Peng is a change management and brand consultant with 17 years’ experience in brand strategy, marketing and organizational change in Europe, Asia and the Middle East. He is committed to understanding how organizations can better engage with their audiences by gaining insights into stakeholder dynamics and through the appropriate use of behavioral and attitudinal ‘levers’ that result in improved organizational performance. Steven is a qualified Myers Briggs Practitioner, a foundation-level psychotherapist and an accredited facilitator of the UK government’s Training Development Agency. He holds an M.B.A. from London Business School and speaks Chinese (Cantonese) and Bahasa Malaysia.

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John Pollack

John Pollack

Chief Content Officer

Chief Content Officer John Pollack helped launch ROI Communication in 2001, and helps clients tap into the full potential of language to articulate ideas, reveal truths and persuade others to action. John has spent the past decade advising Fortune 500 executives and senior public officials on communication strategy. A former Presidential Speechwriter for Bill Clinton, John has a gift for translating complex ideas into simple, concise and compelling language. John is the author of three books, and has made periodic appearances in national media. He is also a dynamic public speaker who has delivered talks at Google, the 92nd Street Y, national conferences and major universities.

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Allison Renda

Allison Renda

Sr. Sales & Marketing Operations Manager

Allison Renda is a Senior Consultant, specializing in Event and Project Management at ROI Communication. With more than a decade of experience in HR and internal communications, Allison offers ROI clients both insight and hands-on leadership. Prior to joining ROI, Allison served as Corporate Development and Marketing Manager for Fragomen, a top global immigration law firm. For 24 Hour Fitness, the world’s largest privately owned and operated fitness center chain, she held a number of national and global positions, including Director of Operations Integration, Global HR Manager and Director of Special Projects to the CEO. Allison holds a B.A. in Psychology from the University of California at San Diego.

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Susan Rogers

Susan Rogers

Vice President

Susan Rogers is a Vice President at ROI Communication. Prior to joining ROI in 2016, she developed her skills and judgment over 20 years at Buck Consultants, now a Xerox subsidiary. She focuses on human resources and internal communication, with a particular emphasis on communication strategy regarding compensation, benefits and the employee work experience. In 2010, she shared these insights by co-authoring Communicating Total Rewards: How-To Series. Susan, who is accredited as a Certified Compensation Professional and a Global Remuneration Professional, earned a B.A. in Journalism from Indiana University. When she’s not advising clients, Susan loves spending time with her family, cooking for friends, kayaking, and driving her Jeep Wrangler on off-road adventures.

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Denise Rotman

Denise Rotman

Creative Director

Adept at a wide range of design-related software packages, Denise’s skills include creative direction, visual and web design, front-end development, motion graphics, video editing, design strategy, product design, copywriting, storyboarding and branding. She is also fluent in English and Spanish, and proficient in Portuguese – languages she acquired from her parents and living abroad.

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Kathy Ryan

Kathy Ryan

Board of Advisors

Kathy Ryan brings more than 25 years of experience in financial management and accounting to her advisory role. As a co-founder of Macias & Ryan, a financial consulting firm, Kathy provides financial management and accounting services for a range of companies in the Bay Area and San Diego, California, working in industries that include software, Internet services and life sciences. Before founding Macias & Ryan, Kathy served as Director of Finance at Quantum Corporation and worked in the audit and tax departments at PriceWaterhouseCoopers. A graduate of Santa Clara University, she is a Certified Public Accountant.

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Paul Sanchez

Paul Sanchez

Board of Advisors

A member of ROI Communication’s Board of Advisors since 2011, Paul has devoted his career to enhancing employee and organizational performance by strengthening the relationship between communications and human resources. He began this work in the U.S. Air Force, serving in both communications and human resource roles around the world, then shifted into business consulting. Over the years, Paul has held leadership positions at three international consulting firms: Hay Associates, Watson Wyatt and Mercer. He has served on the International Board of the International Association of Business Communicators (IABC), and chaired the Board of Trustees of the IABC Research Foundation. In honor of his lifetime achievements in the field, IABC awarded Paul its highest honor – recognition as an IABC Fellow.

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Brooke Schiller

Brooke Schiller

Instructional Designer

Brooke Schiller is an Instructional Designer at ROI Communication, and helps people maximize their personal effectiveness on teams and in large organizations by aligning their skills and passions with the group’s overall goals and direction. Brooke offers ROI’s clients expertise developed over 15 years in the world of corporate education and organizational development. During that period, she has developed special expertise in assessment (including communication styles, 360-degree feedback, team effectiveness), professional coaching and skills development, change management, career reinvention, new employee integration and team-building. Before joining ROI in 2006, Brooke managed a $20 million business for Gap, Inc. and held organizational development positions in high-tech companies throughout Silicon Valley.

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Mark Schumann

Mark Schumann

Board of Advisors

Mark Schumann has been a member of ROI Communication’s Board of Advisors since 2012. In this advisory role, he offers the insights of an expert with decades of experience at the top of his field. Over the course of his career, Mark has earned many plaudits for his work, including 17 Gold Quill awards and the IABC Communicator of the Year award, and has twice won the Best Picture award at the Industrial Film Festival. Mark, who earned a B.A. in English and Communications from Austin and an M.A. in Business/Corporate Communications from the University of Denver, currently serves as the VP and National Communications Practice Leader for The Segal Group, which provides benefits and HR consulting services to multi-employer funds and public sector organizations.

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Mahela Shaw

Mahela Shaw

Vice President

Mahela Shaw is a Vice President at ROI Communication. Since joining the ROI team in 2004, she has helped clients raise the visibility and credibility of their top executives, communicate change and blend cultures during mergers and acquisitions, and engage employees through events, online portals, publications and other channels. Mahela’s diverse experience in strategic planning, writing, photography, documentary filmmaking, website development, employee engagement and event management all contribute to her creative yet straightforward approach to communication. Mahela, who earned a B.S. in Communication from Seattle University, is fluent in French and volunteers with Rotary International to develop public service projects around the world.

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Ruta Skelton

Ruta Skelton

Director

Ruta Skelton is a Director at ROI Communication, with extensive experience in the fields of journalism, corporate communication, HR communication, change management, strategic planning and executive communication support. Prior to joining ROI in 2003, Ruta led the communication practices for three international HR consulting firms. In 1986, she founded the Canadian communication practice for Hewitt. She then served as the Canadian communication practice leader for Towers Perrin. In 1998, she moved to the Bay Area to lead the communication practice for Mercer HR. Ruta is a past chairman of the International Association of Business Communicators and the winner of international awards for communication excellence.

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Janice Smith Collins

Janice Smith Collins

Vice President

As Vice President at ROI Communication, Janice Smith Collins brings expertise to ROI’s clients in employee engagement strategy, brand and culture, and change management. Janice, who joined ROI Communication in 2015, has served in communications and employee engagement roles for nearly two decades. Both as an executive and consultant, Janice advised CEOs, led teams and managed projects involving a wide range of initiatives, including communications strategy, change management, and program design and measurement. Janice earned a B.A. in English from Michigan State University and has pursued additional studies in strategic management at the University of California, San Diego.

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Karen Crocker Snell

Karen Crocker Snell

Content Digital Strategist

Karen Crocker Snell has spent more than 15 years as a journalist, consultant and corporate communication leader, but learned one of her most profound lessons in effective communication while hitchhiking with her husband across Mongolia.

It all began with a Mongolian nomad riding into their campsite on horseback. Overcoming a profound language barrier, they managed to conduct an entire conversation by making gestures, trading expressions, and drawing pictures in the sand. “Where are your livestock?” the nomad wanted to know. “How many children do you have?” The conversation went so well that, the next morning, the nomad returned bearing gifts of tea and bread. To this day, Karen tries to keep communication as simple and to-the-point as possible, often using images when they convey more than words alone.

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Molly Souksamlane

Molly Souksamlane

Sales Accounting Manager

As Accounting Manager, Molly Souksamlane works closely with the ROI Communication Accounts team to monitor budgets and forecasts. A member of the Finance team, Molly’s responsibilities include database management, budget tracking, forecasting and more. Before joining the ROI team in 2010, Molly spent nearly two decades in a variety of accounting and auditing roles. At California State University (CSU), Fullteron, she worked as an accountant tracking grant spending, payroll and budget planning. Later, she served as an auditor for the California State Board of Equalization. Molly, who earned a B.A. in Business Administration and Accounting at CSU, Fullerton, is also a virtuoso with an impressive range of accounting and Enterprise Resource Planning software.

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Elizabeth Spitsbergen

Elizabeth Spitsbergen

Video Producer

Elizabeth Spitsbergen helps bring clients into a world of creativity and excellence through video production. She holds two Emmy Awards for her Directing and Producing Achievements. Before her current role as Video Producer and Director at CG Creative, a strategic partner of ROI Communication, she worked on Reality Television on shows that included The Amazing Race and Hotel Hell. She also worked on documentary films travelling to remote regions in Africa, Australia, Europe, Japan, South Korea and Nepal. Elizabeth got her start in commercial production and some of her clients included Timex, Garmin, Asics, Rubios, and Pat n’ Oscars.

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Virginia Stefan

Virginia Stefan

Vice President

Virginia Stefan, a Vice President at ROI Communication, is a veteran communications professional with more than 15 years of experience in executive and employee communications, marketing, and community relations. Virginia also believes that companies do best in the long run when they communicate a true commitment to work-life balance for their employees. Virginia is a graduate of the University of California, Berkeley, from which she earned two bachelor’s degrees with honors in English and Political Science. When she’s not working with ROI’s clients, Virginia tends to the roses, hollyhocks and other flowers in her garden; bakes bread, pies and tarts; serves on the board of the Berkeley-Albany YMCA; and studies acting and improv at the renowned Berkeley Repertory Theatre.

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Ann Stowe

Ann Stowe

Director

Ann joined the ROI Communication consulting team in 2017. Earlier in her career, she served as Senior Director for Corporate Communications at Gap Inc., as Senior Vice President at Porter Novelli, and as Vice President for Corporate Communications at Yahoo!. Ann also has more than five years’ experience leading an independent consultancy. In all of these roles, Ann helped diverse teams develop and execute global strategies, facilitate major transitions, and manage daily communications.

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Christine Style

Christine Style

Director

Chris joined ROI Communication in 2017 from her own consultancy, Communication with Style. Earlier in her career, Chris served as an Internal Communications and Change Manager at eBay, as a Senior Manager for Employee Communications and Engagement at Jazz Pharmaceuticals, and as an Internal and Marketing Communications Manager for Cisco, where she worked to accelerate innovation, help integrate employees from acquired companies, and develop the company’s ethics training program.

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Nolan Sundrud

Nolan Sundrud

Director

As a Director at ROI Communication, Nolan Sundrud brings more than 20 years of communications, trade and business press public relations, analyst relations and marketing experience to advise ROI’s clients. He is a talented and creative communications and public relations leader, with a unique background in operations, management, marketing, sales, branding, web development, design, and public relations. With 20 years of experience in agencies, startups, corporations and consultancies, Nolan has developed the judgment to guide clients through virtually any challenge involving change, communication and culture. Nolan joined ROI Communication in 2014.

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Liz Hutchison Taff

Liz Hutchison Taff

Director

Liz joined ROI Communication in 2016 after more than a decade managing internal and external communications in the hospitality and media industries. As a Director, Liz helps clients develop and effectively execute strategic, multi-pronged communication plans.

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Vivienne Tang

Vivienne Tang

Senior Consultant

Vivienne, who joined ROI Communication in 2017, began her career as the editor-in-chief of The List, a Hong Kong lifestyle magazine. Hired as an on-camera reporter for Asia Television, she was soon anchoring the network’s primetime English-language news broadcast. After moving to the United States, Vivienne became a feature writer and media strategist for Hidden City Philadelphia, before joining Comcast as a content editor and strategist. While at Comcast, she developed and tested models for a new homepage, more than doubled click-through rates for external partners, and led the effort to revamp the company’s Xfinity brand voice.

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JoAnn Webster

JoAnn Webster

CFO & COO

As CFO & COO, JoAnn Webster leads the finance, administration and technology functions at ROI Communication. She is a decisive and detail-oriented leader with a talent for developing and managing corporate financial systems, processes, and procedures. Bringing more than 25 years of accounting and business experience to ROI, she manages multiple responsibilities in a fast-paced environment. JoAnn is a team player who motivates and leads diverse groups effectively. Keys to her success include her industry expertise, candor, sense of humor and integrity.

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Jackie West

Jackie West

Executive Assistant

Jackie West serves as an Executive Assistant at ROI Communication, supporting a number of ROI’s Leadership team members. She brings her vast administrative experience to ROI Communication, having worked as a legal secretary for more than a decade. Jackie is organized, efficient and understands the power of direct communication. A graduate of Sonoma State University with a B.A. in English Literature, Jackie loves cooking, biking, camping, playing with her dog, and spending time with her husband and young daughter.

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Becky Zlatunich

Becky Zlatunich

Senior Consultant

As a Senior Consultant at ROI Communication, Becky Zlatunich provides project management expertise and experience to effectively communicate policies, processes, programs and services. She is a strong team player and detail-oriented while keeping sight of the big picture and end goals. Becky brings nearly 25 years of experience in business processes, human resources, marketing and communication to advise ROI clients. She is a graduate of Arizona State University and a member of the International Association of Business Communicators. When she’s not working, Becky is an avid gardener and loves history.

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Careers

The team at ROI Communication is looking for strategic, creative and passionate people. At ROI Communication, you’ll have the opportunity to do great work, build strong relationships, and make a difference in the world!

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