Erika Jensen can move mountains – virtually, at least. Years ago, as a public relations associate working at Yosemite National Park, promoting the beauty of soaring peaks and cascading waterfalls felt natural. Now working in a business environment, Erika tries to make corporate communications flow naturally, too.
“I like that communication is a process,” Erika said. “It’s not just a means to an end – you have to pay attention to the means. Because ultimately, it’s very human, and you have to anticipate how people will react.”
Before joining ROI Communication in 2010, Erika spent 16 years working as a communications professional – as a strategist, writer, editor and project manager in multiple industries. She managed comprehensive services for clients that included the Coors Brewing Corporation, the Alisa Ann Ruch Burn Foundation, the BioSET Institute, the International Association of Business Communicators and others.
Erika, who earned a BS in Journalism from the University of Colorado, also holds an MS in Oriental Medicine from Meiji College of Oriental Medicine. Notably, she sees a connection between Eastern medicine and good communication; both are, at their best, holistic. “Companies are better off when they take a healthy, long-term approach to communication. Open and robust communication should become a part of the culture itself. It can’t just be an afterthought.”