Kristina Paster

Senior Consultant

Kristina is an avid knitter and cross-stitcher. As a project manager, there isn’t any knot she can’t untangle.

Kristina Paster admits that although she can improvise when necessary, she is not the fly-by-the-seat-of-your-pants type. But that’s just as well – as a Senior Consultant who manages complex projects, her step-by-step approach is both thorough and proven.

“I’m a methodical, process-oriented person,” Kristina said. “I put people at ease, they open up to me, and together we transform challenges into practical solutions that help them do their jobs better.”

Kristina, who joined ROI Communication in 2016, offers clients a rare balance of communication experience and technical knowledge. Over the past decade, she has developed deep expertise in helping organizations run more efficiently. Whether she’s implementing new software systems, training teams, managing customer service or improving internal processes, Kristina helps people break down silos, communicate better, and solve problems together.

Prior to joining ROI, Kristina served as an Operations and Program Manager for Scena Media, a communications and PR agency that develops CSR, education, and corporate philanthropy programs. She spent several years serving Scena’s largest client, the Pearson Foundation, where she implemented and managed various operational and SaaS systems that included training, inventory management and marketing support. She also managed a college scholarship program for students committed to public service, several of whom have gone on to do dynamic work in the non-profit sector.

Earlier in her career, Kristina worked as an Operations Manager for Sustainable Media, a business magazine and events company dedicated to sustainability and the triple bottom line. There, she directed operations and accounting and led significant initiatives on employee engagement and customer satisfaction. She also helped organize a series of economic forums and supported the company’s sales team. Prior to her tenure at Sustainable Media, Kristina served as Chief Administrative Officer for JL Franklin Wealth Planning.

“I like to help organizations run more efficiently,” she said. “And sometimes I geek out learning new things.”

A graduate of Cal Poly San Luis Obispo with a BS in Social Sciences, Kristina also earned an MBA in Sustainable Management from the Presidio Graduate School, a leading graduate program in social impact and sustainability. When she’s not advising ROI clients, she volunteers in leadership roles at the German Language School of Marin and the Novato Mother’s Club. She lives with her husband and two children among the redwoods of Marin County.