Shortcut Book image

ROI Communication’s John Pollack Publishes Shortcut

October 3, 2014

Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest Ideas

Shortcut: How Analogies Reveal Connections, Spark Innovation and Sell Our Greatest IdeasDo neighboring countries really topple like dominoes? Is DNA evidence the fingerprint of the 21st century? Is the marketplace a battlefield? Surprisingly, most of us don’t realize just how often analogies slip in under the radar to mislead or deceive — often with serious consequences. But analogies are also an extraordinary catalyst for innovation that have inspired everything from the printing press to the moving moving assembly line to the computer desktop. In Shortcut, a book the American Society of Journalists and Authors selected as the best general non-fiction book of 2014, ROI’s John Pollack explores the power of analogy – and how we can use them more effectively to become more perceptive and persuasive.

Shortcut is now available for purchase.


Contributors:

John Pollack ROI Internal Communication Agency Employee.
John Pollack

Vice President, Senior Writer

With a background in politics, literature, and communication, John has a rare combination of skills and experience that make him a highly effective storyteller and strategist. Whether writing speeches for the President or helping companies develop their messaging and branding, John is a master at using language to connect with audiences and convey complex ideas in a clear and compelling way.