ROI Forum hosted by S&P Global: Communicating During Business a Transformation
February 21, 2020
Senior communicators from companies including Prudential Financial, Tiffany & Co., and PepsiCo met at S&P Global headquarters for an inspirational conversation about the many aspects of communicating during a business transformation.
This forum was a bit different than others as S&P Global shared a single, robust case study about how it transformed the focus of its corporate social responsibility efforts and reignited employee engagement with its core business purpose. The Director of Communications at S&P Global shared the internal and external communications strategy behind the 2019 campaign, “Change Pays”.
S&P Global set out to discover how they could use their core competency, data, for the greater good. The answer: prove the worldwide economic impact of gender equality in the workplace to stimulate positive change. The campaign was incredibly well received by current and prospective clients and employees [Watch the capstone video on YouTube].
The forum ended with ROI’s Sheryl Lewis presentation on communicating during a business transformation, reinforcing the importance of setting vision, defining outcomes, and continually reinforcing the steps along the journey to engender support and buy-in.
ROI Forums
ROI Forums provide a unique, invitation-only opportunity for Communication and HR senior leaders from Fortune 500 companies to share best practices, exchange ideas and discuss the latest issues and emerging trends. In addition to the ROI Forums, we host events exclusively for ROI Partner Group members, including summits, lunches and coffee chats.
