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October 2021 Tech Talk Recap: Ramping Up Employee Email Strategy with Tools Like ContactMonkey

A screenshot of the ContactMonkey email platform user interface (UI)

During our latest Tech Talk, we explored how communicators can improve employee engagement with exciting new email campaign technologies. Originally developed for marketing pros, these new internal email software platforms allow you to easily create, send and track responsive HTML newsletters from your Outlook or Gmail inbox.

To provide best practices and real-life experiences, we invited one of our platform partners, ContactMonkey, to lead the conversation with ROI Partner Group members. The lively conversation touched on many topics, including spicing up employee emails with GIFs, videos, clickable icons and more. We learned how to engage for productivity and boost employee engagement using emoji reactions, pulse surveys, eNPS—all with the goal of maximizing opens and clicks. ContactMonkey’s Head of Marketing, Katie Liston and Account Executive, Lena El-Ayoubi shared insights from their recent internal email benchmark report. Highlights included including average open rates, click rates and the best times and frequency for sending internal emails to employees. In addition, they provided a comprehensive demo and answered questions from many ROI Partner Group members currently using ContactMonkey or considering the platform.

What are ROI Tech Talks?

ROI Partner Group Tech Talks are invite-only sessions, designed exclusively for ROI Partner Group members and special ROI guests. During these sessions, members are invited to explore the featured platform, share best practices on how they’re using it, discuss launch and adoption challenges, and talk about ways that they’ve integrated the tool into their overall communication strategy.

We invite you to learn more about the ROI Partner Group and ROI Partner Group Tech Talks.

Contributor:

Byron Whitt

Byron is a Director of Technical Services with a strong background in digital communication strategy and transformation.

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