Bringing leadership together to communicate a unified strategy to a global workforce.

Uniting CEMEX during a time of transition

ROI partnered with CEMEX to galvanize leaders, drive employee engagement and strengthen understanding and support for the company strategy, values and culture.


Snippit of Cemex Vision Strategy Video
A sample of the Cemex vision strategy video

What was needed

After emerging from the early 2000’s recession and introducing new leadership, CEMEX needed to provide a voice to its new CEO, align leaders behind a refreshed global strategy and values, and re-energize employees in 36 countries.

Services provided

Strategic Communication Plan

Messaging Platform

Leader Communications

Translated Global Site Materials

Visual Identity System

Company-Wide Cascade

Bilingual Portal

Story map outlining the parts of CEMEX company strategy
Cemex story map for company strategy

What we did

Our comprehensive communication approach reached leaders and employees at all levels and in all parts of the organization. We developed a visually engaging rollout plan that tied together all facets to build confidence in the new CEO, boost employee understanding and support for Cemex’s strategy and values, and convey the significant opportunities that lie ahead for the company.

A quick look at the campaign deliverables

How it turned out

“It’s profound, groundbreaking and game-changing.” The CEO and CEMEX leaders embraced the communication strategy and their role in aligning and engaging employees. CEMEX reported buy-in for the strategy and values across all levels of the organization along with increased levels of pride in the company. The plan and materials met the needs of 36 countries and a diverse group of field, manufacturing and corporate employees.

The team that made it happen

Virginia Stefan ROI Internal Communication Agency Employee.
Virginia Stefan

Vice President, Strategist

Mark Briggs ROI Internal Communication Agency Employee.
Mark Briggs

Senior Graphic Designer

Melanie Barna

Senior Vice President