Bringing leadership together to communicate a unified strategy to a global workforce.
Uniting CEMEX during a time of transition
ROI partnered with CEMEX to galvanize leaders, drive employee engagement and strengthen understanding and support for the company strategy, values and culture.
What was needed
After emerging from the early 2000’s recession and introducing new leadership, CEMEX needed to provide a voice to its new CEO, align leaders behind a refreshed global strategy and values, and re-energize employees in 36 countries.
Services provided
Strategic Communication Plan
Messaging Platform
Leader Communications
Translated Global Site Materials
Visual Identity System
Company-Wide Cascade
Bilingual Portal
Story map outlining the parts of CEMEX company strategy
What we did
Our comprehensive communication approach reached leaders and employees at all levels and in all parts of the organization. We developed a visually engaging rollout plan that tied together all facets to build confidence in the new CEO, boost employee understanding and support for Cemex’s strategy and values, and convey the significant opportunities that lie ahead for the company.
A quick look at the campaign deliverables
How it turned out
“It’s profound, groundbreaking and game-changing.” The CEO and CEMEX leaders embraced the communication strategy and their role in aligning and engaging employees. CEMEX reported buy-in for the strategy and values across all levels of the organization along with increased levels of pride in the company. The plan and materials met the needs of 36 countries and a diverse group of field, manufacturing and corporate employees.
The team that made it happen
Virginia Stefan
Vice President, Strategist
Mark Briggs
Senior Graphic Designer
Melanie Barna
Senior Vice President