Internal Communication Consultants

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Meet our passionate, inspired, creative and dedicated team of internal communication consultants


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Barbara Baill Headshot

Barbara Baill

Barbara Baill Headshot

Barbara Baill

Board of Advisors

A member of ROI Communication’s Board of Advisors since 2002, Barbara Baill has been a Human Resources executive for more than 25 years. She currently focuses on executive coaching, leadership development and facilitating organizational change. Barbara previously served as the Vice President of Human Resources for Quantum Corporation’s hard disk drive business. Before her work at Quantum, Barbara spent more than 15 years with Hewlett-Packard. She earned a B.A. in Sociology from the University of Michigan and an M.A. in Industrial Relations from the University of Minnesota. She is also a certified Internal Coach through New Ventures West, and a member of the International Coaching Federation and Human Resources Planning Society.

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Anthony Bandoly

Anthony Bandoly

Sharepoint Consultant

During the time when many children are consumed with the latest cartoons and superhero movies, Anthony Bandoly could be found eagerly working on one of his latest projects. From balsa wood flying contraptions to outdoor forts to a Segway-style self-balancing robot, Anthony’s passion for building things couldn’t be fulfilled. “I’ve taken my passion for creating wonderful things and applied it to clients’ business needs in the context of SharePoint.” said Anthony, who now serves as a SharePoint consultant for ROI Communication. “I find that the vast majority of clients aren’t aware of just how much we can accomplish with SharePoint.

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Melanie Barna Headshot

Melanie Barna

Melanie Barna Headshot

Melanie Barna

Senior Vice President, Creative

As ROI Communication’s Creative Vice President, Melanie Barna uses her background in both technology and creative strategy, to take big picture ideas, rooted in design thinking, and build solutions that are engaging, measurable and visually compelling. Melanie leads the creative strategy for ROI as a visual problem solver, storyteller and solutions architect. She manages ROI Communication’s brand, develops ROI’s creative and technology product offerings, and sells, scopes and drives creative and technically innovative outcomes for clients. Before joining ROI Communication in 2010, Melanie led the creative and brand strategy for an award winning telecom company.

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Claire Berney headshot

Claire Berney

Claire Berney headshot

Claire Berney

Senior Vice President, Account Director

Claire Berney is a Senior Vice President at ROI Communication. As a senior advisor and strategist, she collaborates with clients and colleagues to transform communication challenges into opportunities. Claire is a results-oriented professional with a proven track record in designing and implementing innovative internal communications for clients, and her work is guided by one overriding principle – a commitment to transparency. Claire, who joined ROI Communication in 2013, has held a wide range of leadership roles in corporate internal communications and public relations. When she’s not helping clients, Claire might be found cooking or helping her son pursue his newest passion – playing the ukulele.

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Richard Bevan headshot

Richard Bevan

Richard Bevan headshot

Richard Bevan

Board of Advisors

Richard Bevan, who joined ROI Communication’s Board of Advisors in 2007, has been working in organizational communication and management of change for 30 years. His experience is international, including periods based in Europe and Australia. He was formerly a Director of Towers Perrin, and led the firm’s worldwide organizational communication practice. Since 1995 he has led his own firm, C2K Consulting, and recently launched ChangeStart, an online source of digital tools for managing change. Richard earned degrees in engineering from Oxford University and business from Manchester Business School, and was an external faculty member in the University of Washington Executive M.B.A. program, where he developed a popular course on managing change.

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Cathy Boone

Cathy Boone

VP, Strategist

As a photographer exploring Yosemite Valley, Cathy Boone once endured an hour in pouring rain to capture the first ray of sunshine piercing the clouds above El Capitan. As a seasoned communications consultant, she brings a similar focus to honing ideas to their very essence. “You have to be clear about the story you’re telling and get rid of all the distractions,” Cathy said. “Like a good picture, you need to help people focus and engage.” Cathy developed this approach over 20 years working in politics, law and the tech industry. Before joining ROI Communication in 2018, Cathy spent a half dozen years as an independent policy and marketing consultant, primarily helping emerging technology companies navigate policy, strategy and messaging challenges.

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Mark Briggs

Mark Briggs

Senior Graphic Designer

As a Senior Graphic Designer at ROI Communication, Mark Briggs creates and collaborates on the development of internal communications collateral for a variety of clients. Mark also provides strategic insight and produces design solutions for new business presentations. Before joining ROI in 2010, Mark spent more than 15 years working in a variety of design roles, including a role as a graphic designer for Joie de Vivre Hospitality. There, he helped establish brand standards and style guides, collaborated with the marketing and PR teams, and developed collateral, among other projects. When he’s not working with clients, Mark loves to cook, ride his bicycle and travel.

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Kristin Brownstone headshot

Kristin Brownstone

Kristin Brownstone headshot

Kristin Brownstone

Vice President, Strategist

Kristin Brownstone believes that most companies can transform their team’s performance by cultivating greater mindfulness, compassion, joy, healing and enlightenment. “Especially in the wake of the pandemic, many people are feeling a deeper need for purpose in their work,” she said. “This presents a tremendous opportunity for companies seeking to make a bigger positive impact on the world.” A co-creator of ROI’s Enlightened Workplace Project, Kristin is also a certified executive speaking and personal transformation coach. She earned a BS in Journalism from Cal Poly San Luis Obispo, and an MBA from Santa Clara University. When not advising clients, Kristin enjoys acting, reading, traveling and spending time with her family.

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Spencer Bullock

Spencer Bullock

Sales and Marketing Coordinator

As a Project Coordinator at ROI Communication, Spencer Bullock keep operations at headquarters running smoothly – handling outside queries, supporting the talent team, maintaining the database and pinch-hitting in a range of key back-office roles. Prior to ROI, he honed his skills for years, serving customers and managing co-workers at Baskin-Robbins, and working in the hotel industry for Quality Inn & Suites. Spencer developed his interest in communications at Cabrillo College, where he earned an Associate’s Degree in Communications Studies, and won his department’s Communication Award. When Spencer isn’t working, he loves frequenting flea markets and second-hand stores, where he sources inventory for his Etsy shop.

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Lee Callaway

Lee Callaway

As a partner to ROI Communication, Lee Callaway helps clients articulate their goals and tell their stories in the most effective way possible. Lee has worked as a consultant for more than 15 years, advising clients in the tech and pharmaceutical sectors, including Hewlett-Packard, Adobe, Applied Biosystems, Gilead and Roche. Lee is a graduate of Vanderbilt University and has since earned two masters’ degrees, one in Management from Stanford University’s Graduate School of Business, and another from the University of Phoenix in Computer Information Systems. When he’s not assisting clients, he loves to cook, read and run – sometimes completing multiple marathons in a single year.

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Joey Castanieto

Joey Castanieto

Video Director

Joey Castanieto, a creative director for CG Creative Studios and a strategic partner with ROI Communication since 2013, has spent more than a decade honing his craft. He has worked in advertising, the gaming industry, the movies and corporate environments. He graduated with a degree in Film, Television and New Media from San Diego State University, and has several passions outside of visual storytelling. These include going to sporting events, attending concerts, surfing and playing competitive poker.

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Stacy Cintas

Stacy Cintas

Senior Consultant

As a Senior Consultant at ROI Communication, Stacy Cintas brings over nine years of experience in marketing, communications strategy and tactical implementation to advise ROI clients. Stacy, who joined ROI Communication in 2011, spent the previous four years at Cisco Systems. A native Californian, Stacy earned a B.A. in Business Administration from the University of Hawaii. When she’s not working, she loves to run, practice yoga, and cook. Recently she completed the Susan G. Komen Breast Cancer 60-mile walk – a three-day endeavor she plans to repeat.

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Diana Cortina

Diana Cortina

Sr. Graphic Designer

As a Graphic Designer for ROI Communication, Diana Cortina tackles all sorts of design projects including websites, logos, presentations, ads, newsletters and collateral. Diana joined the ROI team in 2015 from the TranAccel Group, where she served as a Visual Communications Lead for clients including the Navy Federal Credit Union, Aqua America, Celgene and more. She attended the Art Institute of Philadelphia, from which she earned a B.S. in Visual Communications. When she’s not helping clients at ROI, Diana enjoys working on her own creative projects, such as decorating cakes and refinishing furniture for the home she shares with her husband, young son and dog.

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Chris Cowlishaw headshot

Chris Cowlishaw

Chris Cowlishaw headshot

Chris Cowlishaw

Senior Consultant

Chris Cowlishaw brings a unique perspective to communications – years of experience working on contentious lawsuits, evaluating legal evidence, interviewing witnesses, framing arguments, and observing lawyers persuade skeptical judges and juries. “As a paralegal, I learned how to navigate complex problems, engage diverse audiences, and improve people’s expectations and understanding by communicating clearly and proactively,” he said. All these skills have proven highly relevant in his second career as a corporate communications consultant, a field in which he has worked since 2011.

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Keith Cucuzza

Keith Cucuzza

Director

As an organizational and communications consultant, Keith Cucuzza traces his professional interest in employee engagement to his upbringing in a working-class town in Pennsylvania, where many people – including his parents – worked very hard at jobs they didn’t really enjoy. “My dad drove a delivery truck and worked in food service. My mom was a typist – 120 words per minute. They taught me the power of hard work, to stick with things, and to do a job right every time,” Keith said. “But looking back, I also realize there was a missing piece: a deeper sense of fulfillment. That’s why I really enjoy helping companies uncover their people’s natural interests and strengths, and align those with bigger goals.”

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Roger D

Roger D’Aprix

Roger D

Roger D’Aprix

Board of Advisors

Roger D’Aprix, who has served on ROI Communication’s Board of Advisors since 2005, is an internationally known consultant, lecturer and author who has helped scores of Fortune 500 companies develop more effective communication strategies, embrace cultural change and achieve better business results. An IABC Fellow and recipient of the 2014 President’s Award from the Communication Leadership Exchange for his impact on the evolution of organizational communication, Roger has been described as one of the most influential thinkers in the communication profession. Roger has written several books on employee communication, including his best-selling Communicating for Change: Connecting the Workplace with the Marketplace and The Credible Company: Communicating with Today’s Skeptical Workforce.

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Laura Dantes

Laura Dantes

Senior Vice President, Account Director

Laura Dantes is a Senior Vice President at ROI Communication, and has been in the communications business for over 25 years. She helps large and small companies alike define their brand, vision, and positioning and execute strategic campaigns, as well as guide organizational development, knowledge management systems, best practices and talent engagement and training programs. Before joining ROI in 2010, Laura took a leadership position at a boutique marketing firm, The Linus Group, as Director of Client Services. Laura is a graduate of Willamette University, and has completed post-graduate coursework in several fields at American University, Pepperdine University’s executive business school, San Francisco State and UC Berkeley.

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Tara Davis

Tara Davis

Director

Prior to joining the ROI Communication team in 2017, Tara worked for Realogy Holdings Corporation, a global real estate company whose brands include Better Homes and Gardens Real Estate, Century 21, Coldwell Banker, ERA Real Estate and Sotheby’s International.

Responsible for a broad communications portfolio, she helped develop internal and franchise communication strategies, communicate change management and rebranding efforts, increase employee volunteerism and philanthropic giving, and garner positive coverage in outlets including The New York Times, Yahoo! Finance and Market Watch.

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Tricia Deeter

Tricia Deeter

VP of Finance

As a Certified Public Accountant, Tricia Deeter loves numbers. And to her, they always tell a story. “When I look at the books, the sky opens up and the sun shines,” she said. Tricia joined the ROI Communication team in 2019 as Vice President of Finance. In this role, she not only oversees the company’s finances, but also serves as a business strategist. “I love the challenge of forecasting,” she said. “Once I know a company well, I can often predict where it’s going.” Prior to joining ROI, Tricia advised startups and venture-backed companies for Kranz & Associates – developing financial statement models, establishing accounting processes, handling tax compliance, managing cash flow and leading HR functions.

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Luisa Diaz Jimmerson

Luisa Diaz Jimmerson

Senior Consultant

When Luisa Diaz Jimmerson arrived in the United States as a refugee from Cuba, she was just three years old and spoke only Spanish. Her early struggles in school – teachers yelling at her for misunderstanding instructions, and belittling her in front of classmates – not only strengthened her resolve to excel, but ultimately influenced her career in communication. “Those early experiences made me more understanding and more respectful towards others in how I communicate,” Luisa said. “So whenever I develop strategy or content for a client, I always keep in mind not just what I want people to know, but also what I want them to feel.”

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Paul Dobson

Paul Dobson

Board of Advisors

Paul Dobson, a CPA with more than 25 years of consulting experience, joined ROI Communication’s Board of Advisors in 2004. As the founder and CEO of Pacific Business Adviser, Paul counsels a select group of companies and individual clients on strategic planning. He has worked in a wide range of industries, which enables him to identify both patterns and solutions quickly and effectively. Before launching Pacific Business Adviser, Paul was a partner at Kellogg and Andelson, where he developed business and tax strategies for clients in the healthcare, real estate, education, business services, manufacturing, distribution, entertainment, technology and non-profit sectors. Earlier in his career, Paul served as the CFO of ProDX, an IT consulting firm with Fortune 500 clients including Nike, Starbucks, Boeing, Microsoft, ADP and Nordstrom.

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Kristin Durham

Kristin Durham

Kristin started her partnership with ROI Communication in 2015 from Stella & Dot, an e-commerce jewelry company, where she paid what she calls “excruciating attention to detail” overseeing the conception and creation of a wide range of digital and print materials, including marketing collateral, websites, packaging and training manuals. Prior to her tenure at Stella & Dot, Kristin worked as an Art Director at AKQA, a global ad agency that that specializes in creating digital services and products, and in a similar role at Goodby, Silverstein & Partners, where she managed complex projects for clients that included Sprint, Hewlett-Packard, Adobe, Doritos and the Commonwealth Bank of Australia.

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Steve Eisenberg headshot

Steve Eisenberg

Steve Eisenberg headshot

Steve Eisenberg

Director

As a young newspaper reporter in a Midwestern university town, Steve Eisenberg covered science, business, and crime. But as different as those beats first seemed, they all taught him the same lesson: the importance of understanding what motivates people to action, whether they’re a pioneering scientist, a Ponzi-scheme swindler, or the founder of Domino’s Pizza. “I really like to understand what motivates people,” Steve said. “Then I like to tell their story in ways that hold people’s attention. Because if the way you convey information isn’t compelling enough to compete with all the other information available to them, you’re sunk.”

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Dean Elsie headshot

Dean Elsie

Dean Elsie headshot

Dean Elsie

Director

Dean Elsie was cross-country skiing through Yellowstone National Park when he came face-to-face with a herd of massive bison, pawing at the snow. Given the potential for danger, the moment was best served by observation, respect, and composed decision-making – the same approach that has always informed Dean’s work in corporate communication. “I’ve learned some valuable life lessons spending time in nature, seeing and listening to what’s going on around me, and drawing from years of experience. It always helps me spot the best path forward.”

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Julie Eufemi

Julie Eufemi

Office Manager

Whatever Julie Eufemi does, she does to perfection. When she decided to join a drum corps, she helped her team win a world championship. When she became an auto mechanic, she earned 100% customer satisfaction ratings for 15 years running. And even today, her backyard garden – despite too much shade – yields flawless pink dahlias. “I like to put things into order and the sense of accomplishment that gives me,” said Julie, who helps run ROI’s office operations. “It’s important to do a job right.”

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Barbara Fagan-Smith headshot

Barbara Fagan-Smith

Barbara Fagan-Smith headshot

Barbara Fagan-Smith

CEO

Barbara Fagan-Smith is the founder and CEO of ROI Communication and has three decades of experience in business, corporate communications and journalism. She is the author of “Strategic Planning for Internal Communicators” and founder of Living ROI, an organization dedicated to helping people live more meaningful and balanced lives through goal-setting and weekly planning. She also founded Family ROI, a nonprofit organization dedicated to helping people of all backgrounds apply proven business principles to revitalize, focus and strengthen the most important organization in the world — their own family. As a part of these efforts, she has published "A Weekly Guide for Soulful Living" and “The Family ROI Experience: A Step-by-Step Guide to Realizing Your Best Family.”

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Katy Fairman

Katy Fairman

Director

As a Director at ROI Communication, Katy Fairman works closely with clients to develop and execute communication initiatives that are engaging, proactive and effective. Throughout her career as a communication professional, Katy has developed and managed a broad range of communication initiatives for clients in the high tech, biotech and energy industries. She has led internal and corporate communication teams, conducted communication audits, produced live and virtual events, developed intranets and publications, managed product launches and helped big organizations maximize their performance. Katy earned a B.A. in Communications in 1991 from Cal Poly, San Luis Obispo. An avid outdoorswoman, she volunteers for the Nature Conservancy and – to help others in the world of work – Wardrobe for Opportunity.

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Catherine Forman headshot

Catherine Forman

Catherine Forman headshot

Catherine Forman

Vice President

Catherine Forman is a Vice President at ROI Communication, and has worked in corporate communications for nearly two decades, developing a deep expertise in strategic planning and employee engagement. Since joining ROI Communication in 2003, Catherine has helped manage a wide range of projects, with a special focus on strategy, communications and change management, and measuring the effectiveness of communications within large organizations. Before joining ROI, Catherine held a number of roles including the Vice President of Corporate Communications at Quantum Corporation. She holds a B.A. in Economics from the College of William and Mary, and an M.A. in Economics from Stanford University.

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Clark Foy

Clark Foy

Board of Advisors

Clark Foy first began counseling the ROI leadership team in 2002. Formerly the CEO of MetriGear, a Silicon Valley technology company focused on improving performance for cyclists, he now leads the Cycling Power team for Garmin, which acquired MetriGear in 2010. Earlier in his career, Clark was Vice President of Marketing for Synaptics, where he led the company’s expansion into the handheld market, including mobile phones and MP3 players. Prior to Synaptics, Clark held various management positions for Oak Technology, Gadzoox Networks, Quantum Corporation, and Compaq Computer Corporation. Clark earned a B.A. in Business Administration from Miami University in Oxford, Ohio, and an M.B.A. from Northwestern University’s Kellogg Graduate School of Management.

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Kerstin Fuller

Kerstin Fuller

Senior Consultant

As a Consultant at ROI Communication, Kerstin Fuller helps teams improve performance by asking a lot of questions. Kerstin joined ROI Communication in 2015 from Lanyon, a company whose cloud-based management system helps facilitate registration and tracking at large events such as conferences, athletic events and trade shows. Earlier, she worked in ad sales at MTV, in Human Resources at CUSO Financial Services, and in Marketing at Qualcomm, which honored her with its prestigious QualStar award for exceptional performance. Kerstin earned a B.S. in Business Administration from the University of Southern California. When she’s not working, she enjoys country music, reading thrillers, college football, running and watersports.

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Kathy Fuller

Kathy Fuller

Director

Kathy joined the ROI Communication team in 2019, bringing more than two decades of experience in corporate communications, change management, HR communications, branding, marketing, public relations, and corporate social responsibility. An insightful client counselor with great instincts, she has been a key player in communicating six CEO transitions and three major mergers and acquisitions – including the $110 billion merger of Pfizer and Warner-Lambert, the acquisition of Bayer Diagnostics by Siemens, and the merger of the PR consultancies Ketchum and Pleon.

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Cindy Ann Ganaden

Cindy Ann Ganaden

Senior Art Director

With more than two decades of experience in graphic design, Cindy Ann Ganaden has developed an acute ability to translate what her clients want into designs they truly need. “I love simplicity, but distilling ideas to just a few images or words is harder than it looks,” she said. “But that’s what makes it fun, Design can’t just look good, it has to be functional, too.” Cindy Ann joined the ROI Communication team in 2020, bringing extensive experience in art direction and design applications such as user interface, email and web design, illustration, package design, product development, live event marketing, production and interior design.

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Lesli Gee headshot

Lesli Gee

Lesli Gee headshot

Lesli Gee

Executive Vice President

As an expert in change management, EVP Lesli Gee helps organizations achieve their full potential. She has spent more than two decades helping executives design and execute large-scale change initiatives to strengthen organizational culture, streamline processes and improve performance. She has worked closely with leaders at Adobe, Cisco, Gap, Hewlett-Packard, PepsiCo, Safeway, Toyota, Walgreens and other leading companies to help their organizations adapt to new challenges and achieve their business goals. Prior to joining ROI Communication, Lesli held senior communications and HR positions at Maxtor Corporation, Quantum, and Aetna. When she’s not advising clients, Lesli enjoys hiking, biking, skiing and camping with her family, and runs marathons to raise money for charity.

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Eileen Gillette

Eileen Gillette

Senior Accountant

For Eileen Gillette, accounting is a lot like detective work. In both cases, you’re looking for missing information and can’t stop until everything adds up. “I’m a problem-solver,” she said. “I like to figure out what’s wrong and correct it.”

Eileen, a member of ROI Communication’s accounting team, has been working with figures her entire career, holding accounting roles in the software industry, food service industry, hospitality industry, digital marketing and consulting, among others.

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Andrea Gonzalez headshot

Andrea Gonzalez

Andrea Gonzalez headshot

Andrea Gonzalez

Marketing & Sales Manager

For Andrea Gonzalez, marketing is part science, part alchemy. And as someone who honed her craft at some of the world’s leading vineyards, she always seeks that perfect confluence. “Marketing is about discovering shared needs, finding common ground, making connections and – most importantly – activating those connections,” Andrea said. “Whatever you are selling, you have to understand why people do what they do to find the emotion that moves them to action.” Andrea, who works on the marketing and sales team at ROI Communication, began her marketing career as an intern with the PlumpJack Hospitality Group’s wine division.

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Ginny Henzi

Ginny Henzi

Executive Assistant

Ginny Henzi is the Executive Assistant to ROI Communication CEO Barbara Fagan-Smith. Ginny brings over 20 years of administrative experience to ROI, including more than 12 years of experience supporting c-level executives. Ginny has worked in a variety of industries including high tech, real estate, entertainment, automotive, retail and restaurant management. When she is not working, Ginny enjoys spending time with friends, family and her rescue dogs.

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Lucy Heskin

Lucy Heskin

Director

Lucy Heskin is a communication professional with broad project management experience. A Senior Consultant at ROI Communication, Lucy specializes in writing, designing and overseeing tailored communication projects for both multi-national and boutique clients. Lucy is passionate about internal communication strategy and lends a creative approach to finding solutions that work for her clients. She has served in a number of roles coordinating events, publishing internal newsletters, developing web content, analytics and the user experience, and supporting integration activities following mergers and acquisitions. Lucy holds a B.A. in Communication with High Honors from UC Santa Barbara. When she’s not working, Lucy enjoys hiking with her family and volunteering in her community.

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KareyAnne Hill-Peterson

KareyAnne Hill-Peterson

Art Director

When KareyAnne Hill-Peterson approaches a graphic design project, she always asks herself the same questions: what is the main idea? How can it be simplified? And how will audiences actually see, engage with and respond to the design itself? Because for KareyAnne, a former optician, how people see something is not just a subjective question. “Having worked to fit hundreds of strangers with the right corrective lenses, I have a deep respect for people who have a lack of vision or color issues,” she said. “So as a designer, I favor simplicity, high contrasts and type that’s easy to read.”

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Kat Hsueh

Kat Hsueh

Director of Talent and Technology

Kat joined the ROI Communication team in 2019 from Qubole, where she directed HR for the cloud data analytics and machine learning company. Previously, she held senior HR roles at FireEye and LinkedIn, where she helped establish HR systems and processes for a LinkedIn workforce that tripled during her two-year tenure from 2,000 to 6,000 employees. “I like HR because it’s different all the time, and people are interesting,” Kat said. She traces her career in part to a childhood in which her father’s engineering work led her family to move often. “I learned to connect with people and build effective relationships quickly.”

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Jodi Huffman

Jodi Huffman

Director

Jodi Huffman, a Senior Consultant at ROI Communication, has dedicated more than 25 years of her career to developing internal communication programs that engage employees and help organizations deliver better business results. Since joining ROI in 2006, Jodi has worked with a wide range of Fortune 500 clients on major communication initiatives including intranet launches, company-wide rollouts, and helping leaders and managers become more effective communicators. Previously Jodi was a Vice President at Bank of America, where she directed national and regional internal communications, and helped lead a major culture change for 180,000 employees. Jodi received her B.S. in Business Administration from Ohio State University.

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Jennie Ivory headshot

Jennie Ivory

Jennie Ivory headshot

Jennie Ivory

Senior Consultant

As a communications professional who spent years working in the housing industry, Jennie Ivory knows that how you communicate is as important as what you communicate – in good times and bad. "You have to have a plan to deal with the good and the bad. But either way, being open and honest is better than not communicating," Jennie said. "People need to know that management understands what’s going on, and management needs to know what employees are thinking and feeling, too." Before joining ROI Communication in 2009, Jennie managed internal communications and Corporate Social Responsibility initiatives on a divisional level for the Lennar Corporation, one of the nation’s largest homebuilders. During the real estate boom, she managed employee events and activities, published an internal newsletter and coordinated large-scale community outreach projects.

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Stacey Jacobs

Stacey Jacobs

Senior Consultant

Stacey Jacobs perfected the fundamentals of effective communication in an unforgiving crucible – teaching underprivileged fifth-grade boys how to become better readers, writers and critical thinkers. “I was fresh out of college and had minimal resources – not even textbooks,” Stacey said. “Success depended on building strong relationships and drafting careful lesson plans; what did I want my students to know and do by the end of each class? And how was I going to engage them to reach our goals, together?”

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Erika Jensen

Erika Jensen

Vice President, Account Manager

Bringing more than 20 years of internal communication, public relations and writing experience to ROI Communication, Erika Jensen is a Vice President at ROI and leads the measurement practice. Erika helps companies connect with employees, tell their story, and measure their successes, and delivers strategic planning and tactical execution to ROI clients. Before joining ROI Communication in 2010, Erika spent 16 years working as a communications professional – as a strategist, writer, editor and project manager in multiple industries. Erika, who earned a B.S. in Journalism from the University of Colorado, also holds an M.S. in Oriental Medicine from Meiji College of Oriental Medicine.

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Catherine Jordan

Catherine Jordan

Vice President, Strategist

Catherine Jordan is a creative, authentic communications consultant with experience across multiple industries. An excellent writer, editor and speaker with a talent for developing and implementing plans and strategies that impact business results, employee engagement and company culture, Catherine oversees complex projects to ensure that ROI teams anticipate, understand and fulfill clients’ communication needs. She earned a B.A. in International Studies and French from Manhattan College and an M.A. in Corporate and Public Communication from Seton Hall University. When she’s not counseling clients, she pursues her passions for travel, photography and music.

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Cynthia Judkins headshot

Cynthia Judkins

Cynthia Judkins headshot

Cynthia Judkins

Senior Consultant

Cynthia Judkins knows more than most about creating environments that inspire employees to deliver extraordinary results, year after year. The reason? She spent the better part of a decade as the day-to-day project manager responsible for producing the “100 Best Companies to Work For” list, featured each year in Fortune magazine. From creating and analyzing employee surveys to reviewing HR programs at a cumulative total of more than 1000 companies, Cynthia discovered the commonalities of success that consistently transcended any variation in leadership or quirks of company culture: deep trust and exceptional communication.

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Jacqueline Justice

Jacqueline Justice

Art Director

As a graphic designer, Jacqueline Justice believes that less is more. Not just because she personally prefers a cleaner visual aesthetic, but also because simplicity makes a bigger impact. “I consider myself a minimalist,” she said. “My studio is very spare. My desktop is clean, and I try to be as organized as possible.” Having eliminated most distractions from her peripheral vision, she is able to focus more intensely on client projects – creative work that often her absorbs her for hours on end. “I love what I do, especially the variety.”

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Katie Kagel headshot

Katie Kagel

Katie Kagel headshot

Katie Kagel

Director

When a corporation she was advising decided to cut employee health benefits, Katie Kagel was asked to develop a communications plan to break the news. Instead, she proposed and executed a transformation of company culture – one that helped the bottom line by incentivizing wellness and offering employees tools to make healthier choices. “I’m someone who thinks through challenges a lot before jumping in, especially the goals and dynamics of the people involved,” Katie said. “I see myself as an advocate for people who might not necessarily be in the room with executives making the decisions, and helping those leaders embrace the power of communication to achieve their goals.”

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Bessie Kaine headshot

Bessie Kaine

Bessie Kaine headshot

Bessie Kaine

Senior Digital Marketing Manager

Bessie Kaine’s consulting career began when her dad – impressed that his teenage daughter repaired her own computer and taught herself design software – asked for help building his company’s first website. One thing led to another, and Bessie was soon advising a range of Beverly Hills businesses on the nascent field of digital marketing. Years later, Bessie is still on the cutting edge of engaging people through digital media, advising clients in hospitality, entertainment, finance, information technology, the news media and other industries. “I love how marketing connects people with things they need and want,” Bessie said. “And that ‘how’ is always changing.”

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Marta Karpinska-Dean

Marta Karpinska-Dean

Senior Consultant

Marta Karpinska-Dean is a Senior Consultant at ROI Communication. After moving to the United States in 2004, Marta joined the corporate communication team at Petco Animal Supplies, the national pet store chain, where – in addition to her human colleagues – her officemates included fish, snakes, dogs, birds, rats and the occasional bearded dragon. Marta speaks multiple languages – Polish, Russian and English, among others – and believes that this ability enables her to choose words with greater objectivity and care. A graduate of the University of Warsaw with an M.A. in English Philology, she specialized in American Studies and Linguistics. The mother of two, Marta loves to cook and is a voracious reader of news and non-fiction.

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Scott Kaul

Scott Kaul

Sr. Consultant

As a Sr. Consultant at ROI Communication, Scott Kaul is a trusted advisor and project manager, working closely with clients to develop and execute communication initiatives that are engaging, proactive and effective. Before joining ROI Communication in 2009, Scott worked closely on industry reports for Tiburon Strategic Advisors, a financial consulting firm. Prior to that, he spent three years as a staff writer and copy editor for the Lodi News-Sentinel, covering news, editing stories and updating the paper’s website. While at the paper, he also helped launch a series of blogs, engaged readers to produce content, and collaborated on the redesign of the publication’s front page. In addition to writing, Scott is passionate about strategic board games, which build his critical thinking skills – skills that make him a better communicator.

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John Kidon

John Kidon

Creative Director

John, who joined ROI Communication in 2015, has worked as a designer and creative director since 1995, when – at the dawn of the Web – he went to work in the newspaper industry. Next, he worked in the insurance industry as a graphic designer at New York Life and Prudential, developing digital and print marketing and sales materials, CD packaging and personalized print-on-demand collateral that nearly doubled response rates. Subsequently, John launched Kedodesign, working with a wide range of commercial, non-profit, religious and community clients to develop websites, logos, signage, letterhead, menus, business cards and sales materials.

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Tonia King

Tonia King

Vice President

Tonia King, a Vice President at ROI Communication, brings more than 15 years of experience in the communications industry. Before joining ROI in 2014, Tonia held a number of roles in the healthcare, hospitality, education and public relations industries. Tonia holds a B.A. in Organizational Communication, as well as an M.A. in Corporate Communication & Technology and an 18-week Mini-M.B.A. all from Rollins College. When she’s not advising clients or practicing yoga, Tonia is a busy mother of three and a voracious consumer of pop culture, from magazines to movies to TV.

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Andrew Kornblatt

Andrew Kornblatt

Senior Consultant

Andrew ascribes his success to listening. “I’ve always been interested in how different people and groups communicate with each other, and how that leads to action or inaction. So we reviewed a lot of data and talked with a wide range of stakeholders to really understand their concerns, and only then developed our communications strategy,” he said. Ultimately, the ban reduced San Jose’s plastic bag litter by nearly 60%, cut an estimated 5 million bags from the city’s annual waste stream, and became a nationwide model of success. Andrew, who joined the ROI Communication team in 2018, helps clients achieve their own challenging goals in a similar way – by establishing priorities, listening to stakeholders, developing sound strategies and measuring the results.

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Jenna Kuhl

Jenna Kuhl

Sr. Consultant

Jenna’s collegial demeanor is only exceeded by her exceptional talents as a storyteller and project manager. Working for the past 15 years in corporate communication, internal communication, customer advocacy, and public relations, Jenna has helped a range of global companies pursue their goals with clarity and humanity. Jenna began her communications career at The Weber Group, a Silicon Valley public relations firm, before moving on to increasingly senior marketing and communication roles at Netline Corporation, TIBCO Software, NDS Surgical Imaging, Proofpoint and Hitachi Data Systems. That range of experience – including B2B marketing, software, healthcare technology, cybersecurity, and the full portfolio of a global conglomerate – reinforced her belief that no matter what product or service a company may be selling, people are hungry for compelling stories that offer a sense of greater purpose.

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Christy Lang

Christy Lang

Senior Strategist

Christy has deep experience in managing change and setting strategic direction. She has led or facilitated strategic planning initiatives, large mergers and acquisitions, executive leadership transitions, employee training, team-building exercises and cultural transformations. Her clients have included The Bill & Melinda Gates Foundation, Apple, Cisco Systems, Hewlett-Packard, Agilent, Hess Corporation, Consumers Union, KLA-Tencor, the California State Automobile Association, Symantec, Xilinx, Safeway and Stanford University, among others.

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Laura LeBleu

Laura LeBleu

Laura LeBleu works as a partner to ROI Communication, and helps ROI use words to create powerful images. Laura began collaborating with the ROI Communication team in 2015, and has a long record of achievement as a writer and creative director. Before joining ROI, she launched her own company – Cheeky Monkey Copy – and spent more than a decade collaborating with a range of global agencies to help clients, such as Red Bull, Chrysler, L’Oreal and more, grab people’s attention and get their ideas across. When Laura isn’t advising clients, she enjoys spending time with her husband and son, studying local history, competing in triathlons and running her dog.

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Emery Lees

Emery Lees

Director, Strategist

As a Director at ROI Communication, Emery Lees provides strategic counsel and program implementation for ROI clients in the areas of employee engagement, community building, social media, collaboration and digital strategy. An expert in social media, Emery works to help companies make the most of enterprise social networks such as Yammer, Jive and Chatter. Prior to joining ROI, Emery spent six years at URS Corporation, an $11 billion global design, engineering, construction and technical services company. Emery earned a B.A. in Mass Communications from the University of California at Berkeley and studied in Italy at the Università degli Studi di Siena. When she’s not working, Emery enjoys listening to live music, reading, trying new restaurants and polishing her Italian.

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Dana Lengkeek

Dana Lengkeek

Director

Because she grew up in a military family and moved often, Dana Lengkeek was always the new kid and learned to accept change as opportunity – even when it wasn’t easy. Perhaps that explains her enthusiasm for helping companies in transformation, with a special focus on those most directly affected: employees. “Change can be difficult for many people,” Dana said. “But it becomes a lot easier if they understand the reasons for change, how pending changes are going to affect their livelihood, and the impact they themselves can make in shaping the future. The most successful communications start with honesty and transparency.”

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Sheryl Lewis headshot

Sheryl Lewis

Sheryl Lewis headshot

Sheryl Lewis

President

Sheryl Lewis is the president of ROI Communication and a founding member of the agency. In her 19 years with the company, she has worked closely with ROI on a wide range of initiatives, including strategy development, change management, leadership alignment and organizational design. She has also served in numerous leadership roles at ROI, including executive vice president, account manager, managing director, head of sales and marketing, strategic advisor and more. During her tenure, Sheryl has also acted as a manager and mentor to ROI team members.

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Jeff Lewonczyk

Jeff Lewonczyk headshot

Jeff Lewonczyk

Senior Consultant

As a cartoonist, illustrator and former actor who studies illuminated manuscripts in his spare time, Jeff Lewonczyk isn’t your typical corporate communications strategist. But it’s that very creativity – and more than a dozen years in the field – that give him the chops to help his clients engage audiences effectively. “Working in theater, I learned to convey ideas not just through words, but through actions, gestures, music, lighting, and visuals. I also learned that it’s impossible to achieve anything alone; you need a team, and to unite a team you have to build trust,” Jeff said. “All these lessons apply in corporate communications.”

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Melissa Logan

Melissa Logan

Operational Excellence Manager

Melissa Logan once grew so frustrated with an artless rendering of Virgil’s Aeneid that she re-translated the original Latin poem herself. Later, working for an education company, she set up a template system that accelerated the editing of textbooks while improving accuracy, too. It’s this focus on the integrity of process – and her talent for recognizing which small improvements can make the biggest impact – that enable Melissa to drive change effectively. “I love to find efficiencies and optimize systems so that people are empowered to do their best work,” Melissa said. “It’s just so fun to discover better ways to reach a given goal.”

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Scott Lum

Scott Lum

Web Architect and UX Design Expert

Scott Lum is a strategic and tactical web professional with a passion for defining, designing, developing and managing web solutions. His work involves designing rich user experiences on the web. Scott began collaborating with ROI Communication in 2010, after spending time in high technology industries and launching his own web design company. Scott earned a B.S. in Electrical Engineering with an emphasis in Software Programming from San Jose State University. He has served as an advisory board member to various startups. When he’s not working with clients, Scott enjoys volunteering at animal shelters to help rehabilitate lost or abused German Shepherds.

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Michael Lynberg

Michael Lynberg

Vice President

As a Vice President, and one of the original team members at ROI Communication, Michael Lynberg has worked extensively with executives and managers to create communication campaigns that engage, inform and inspire. His work includes employee and manager websites, newsletters, feature articles, video scripts, speeches, and executive messages and blogs. Michael is a writer whose intelligence, curiosity, empathy and humanity shine through his work. A graduate of UCLA and Harvard Divinity School, Michael is the author of eight books, including Make Each Day Your Masterpiece, The Gift of Giving, The Path with Heart and Winning: Great Coaches and Athletes Share Their Secrets of Success. His books have sold more than 500,000 copies around the world.

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Rory Macleod headshot

Rory Macleod

Rory Macleod headshot

Rory Macleod

Senior Writer

When his meeting with Apple CEO Tim Cook finally started — long past the time it was scheduled to end — Rory Macleod abandoned his formal presentation and summed up a year’s work in five minutes. After a probing discussion, Cook approved the project. Rory’s takeaway? “If you focus too much on what you want to say or how you want to say it, you might miss your chance to really connect with your audience,” he said. “So I always try to frame my goals relative to what the audience needs. In this case, our primary need was brevity.”

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Kate MacSwain

Kate MacSwain

Consultant

Kate MacSwain loves translating complex ideas into clear and understandable language, whether that language is expressed in words or graphics, or both. She discovered this talent while working in a lab focused on the neuroscience of meditation. Over time, its researchers came to rely on her artistic skills to distill their research into compelling graphics – an experience that ended up shaping her approach to communication. “I really enjoy bridging the gap between different audiences: scientists and the broader public, business and IT, educators and students,” she said, adding that writing and graphic design are both useful tools to do that. “I always try to understand the purpose of what they’re trying to achieve, and everything flows from that.”

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Samantha Manss

Samantha Manss

Human Resource Manager

Samantha Manss is the Human Resources Manager at ROI Communication, responsible for managing payroll, benefit activity and general accounting. She is empathetic and a great listener – both traits that serve her well as a member of ROI Communication’s Human Resources team. When she’s not at work, Samantha rides horses, reads, and – as an avid crafter – makes books of inspirational images and quotes. In 2010 she earned an A.S. in Business from Cabrillo College.

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Lisa Marks

Lisa Marks

Lisa Marks

Lisa Marks

Living ROI Project Manager

Lisa Marks believes in living a life you don’t need a vacation from – one rich with family and friends, meaningful work, and service to community. It’s her pursuit of this ideal that led her to work at Living ROI, an organization that helps people realize the life they desire. Lisa joined the Living ROI team in 2018, bringing decades of experience from a wide range of roles at Amdahl Corporation, National Semiconductor, Quantum Corporation, the Naval Postgraduate School, The City University of New York’s John Jay College & Graduate Center, JDM Foods and Leal Vineyards and Winery.  A graduate of California State University at Monterey Bay with a BA in Human Communication, Lisa feels a deep connection to the Central Coast of California, especially Big Sur. She and her husband own an RV and love exploring new parks and enjoying the beauty of nature.

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Rosanna Menza

Rosanna Menza

Senior Graphic Designer

Rosanna Menza has a passion for designing mazes – a challenge that is not only aesthetic but also rigorously intellectual. “Good design can’t just be decorative; it should be functional,” she said. “It has to solve a problem, and I love solving problems.” Over the past three decades as a graphic designer, Rosanna has helped hundreds of clients solve their problems – engaging customers, developing brands, and achieving business goals through an array of visual tools and strategies. “I start projects by trying to understand a client’s intentions,” she said. “Intention is everything. Intention guides mood, character and impact. Most importantly, it defines how the world sees you.”

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Beth Miller Thiel headshot

Beth Miller Thiel

Beth Miller Thiel headshot

Beth Miller Thiel

Director

In the age of social media, Beth Miller Thiel believes that companies need good writing more than ever – in part because it’s relatively rare. “The most successful people and organizations articulate what they believe succinctly and clearly, then follow through,” she said. “I love to help leaders find those words and ways to connect with their teams, customers and communities.” A former journalist, Beth has served in senior corporate communication roles across Silicon Valley for more than 20 years, applying deep expertise in employee engagement, internal communication, digital marketing and public relations. She joined the ROI Communication team in 2018 from Plex Systems, where she served as Senior Director of Corporate Communications.

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Jennifer Mitchell

Jennifer Mitchell

Jennifer Mitchell

Jennifer Mitchell

Director

Jennifer’s sense of storytelling proved extremely valuable as she advanced through a range of roles and industries. At Weight Watchers International, Jennifer spent four years managing public relations for the Northeast region, and national coverage for New York-based media. She later transitioned into Internal Field Communications, helping develop Weight Watchers’ intranet platform and weekly communications for the company’s field leaders and 18,000 staff members. The job taught her that most employees care more about why they do a job than what the job actually is. “Knowing the core values that drive employees should always inform the way you communicate,” she said.

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Bobbi Padilla

Bobbi Padilla

Director

A Director at ROI Communication, Bobbi Padilla is a well-rounded and versatile communicator who helps clients seamlessly and effectively execute complex, time-sensitive projects that range from worldwide company meetings to newsletter publishing to multi-pronged integration efforts in the aftermath of large-scale acquisitions. Prior to joining ROI, Bobbi served as Coordinator of Development for Catch 23 Entertainment in Hollywood. There she worked closely with screenwriters, directors and actors to prepare film projects for the screen. Her work required balancing the artistic integrity of a film with its financial viability. Bobbi received her B.A. in Film Studies with an emphasis in documentary film production from Yale University. She speaks both Spanish and Italian.

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Kristina Paster

Kristina Paster

Senior Consultant

Kristina, who joined ROI Communication in 2016, offers clients a rare balance of communication experience and technical knowledge. Over the past decade, she has developed deep expertise in helping organizations run more efficiently. Whether she’s implementing new software systems, training teams, managing customer service or improving internal processes, Kristina helps people break down silos, communicate better, and solve problems together.

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Linda Pederson

Linda Pederson headshot

Linda Pederson

Vice President, Strategist

Linda Pederson, a Vice President at ROI Communication, is a communications professional with two decades of combined experience in internal communications, public relations and journalism. She focuses on designing executive, sales and change communication strategies that engage and inspire employees, enhance leadership credibility, and improve the bottom line. Some of her recent clients include Hewlett-Packard Enterprise, HP Inc., and Oracle. Prior to joining ROI in 2005, Linda created and managed global communication campaigns for a variety of companies in the high-tech, entertainment, political and real estate arenas. Past clients include Yahoo! Inc., Lucasfilm, Ltd., San Francisco Office of the Mayor and Bechtel Corporation. She received a B.A. in Communications from the University of California at San Diego.

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John Pollack

John Pollack headshot

John Pollack

Chief Content Officer

Chief Content Officer John Pollack helped launch ROI Communication in 2001, and helps clients tap into the full potential of language to articulate ideas, reveal truths and persuade others to action. John has spent the past decade advising Fortune 500 executives and senior public officials on communication strategy. A former Presidential Speechwriter for Bill Clinton, John has a gift for translating complex ideas into simple, concise and compelling language. John is the author of three books, and has made periodic appearances in national media. He is also a dynamic public speaker who has delivered talks at Google, the 92nd Street Y, national conferences and major universities.

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Yusila Ramirez

Yusila Ramirez

Senior Consultant

As a longtime TV reporter, anchor, and producer in Florida, Yusila Ramirez learned to tell stories quickly and well, always aware that viewers had competitive choices just one click away. Over the years, she covered just about everything: crime, politics, international news, hurricanes – even the occasional renegade alligator. Working in corporate communications for the past dozen years, that storytelling ability has served her extremely well.

“As a journalist, it’s critical to be a good listener, and that’s true in the corporate arena, too. Because while people usually know what they want to say, they don’t always know how to say it for maximum impact. As a consultant, I enjoy listening to clients and helping them translate their ideas in concise, creative and compelling ways,” she said.

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Judy Rivera

Judy Rivera

Director

Judy joined the ROI Communication team in 2017 after two decades in senior communication roles at Hewlett-Packard and Hewlett Packard Enterprise. At HP, she managed a wide range of projects in marketing communications, internal and employee communication, culture and engagement, sales, channel and executive communication.

In these roles, she conceived and executed communication strategies; coordinated public relations, analyst relations, internal communication and executive communication efforts; led change management communication; developed programs to re-articulate and strengthen company culture; managed marketing and advertising campaigns; produced major events; launched digital communication platforms and established metrics to gauge effectiveness.

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John Robertson headshot

John Robertson

John Robertson headshot

John Robertson

Vice President, Strategist

“Communication needs to have impact,” John said. “And that starts by making an emotional connection with the audience – offering not just what they need to know, but also how they should feel.” In this case, conference attendees were weighing the risks and rewards of adopting new business models; after hearing Kelly share the setbacks and achievements of his own pioneering career, many felt inspired to lead their organizations in new directions, too. John’s approach flows from two decades of experience helping executives, companies and other leaders communicate more effectively with their stakeholders. “It sounds cliché, but transparency is very empowering, because employees can only do their best when they know where things truly stand; customer loyalty is only possible when they trust their suppliers; and Wall Street analysts don’t like surprises,” John said. “In the long run, truth is always our friend.”

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Denise Rotman

Denise Rotman

Creative Director

Adept at a wide range of design-related software packages, Denise’s skills include creative direction, visual and web design, front-end development, motion graphics, video editing, design strategy, product design, copywriting, storyboarding and branding. She is also fluent in English and Spanish, and proficient in Portuguese – languages she acquired from her parents and living abroad.

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Kathy Ryan

Kathy Ryan

Board of Advisors

Kathy Ryan brings more than 25 years of experience in financial management and accounting to her advisory role. As a co-founder of Macias & Ryan, a financial consulting firm, Kathy provides financial management and accounting services for a range of companies in the Bay Area and San Diego, California, working in industries that include software, Internet services and life sciences. Before founding Macias & Ryan, Kathy served as Director of Finance at Quantum Corporation and worked in the audit and tax departments at PriceWaterhouseCoopers. A graduate of Santa Clara University, she is a Certified Public Accountant.

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Joni Saphir headshot

Joni Saphir

Joni Saphir headshot

Joni Saphir

Senior Consultant

Joni Saphir asks a lot of questions – not just seeking answers, but to understand the why behind those answers. And that tenacity has fueled her entire career in corporate communication. “If I don’t understand the why, and the larger goals we’re trying to achieve, it’s harder to frame ideas in a way that motivates people to action,” she said. A senior communications professional with more than 15 years of experience managing internal and HR communications for global companies, Joni helps ROI Communication’s clients develop communication strategies, build channels and articulate stories that empower employees to achieve business goals.

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Brooke Schiller

Brooke Schiller

Brooke Schiller is a partner to ROI Communication, and helps people maximize their personal effectiveness on teams and in large organizations by aligning their skills and passions with the group’s overall goals and direction. Brooke offers ROI’s clients expertise developed over 15 years in the world of corporate education and organizational development. During that period, she has developed special expertise in assessment (including communication styles, 360-degree feedback, team effectiveness), professional coaching and skills development, change management, career reinvention, new employee integration and team-building. Before joining ROI in 2006, Brooke managed a $20 million business for Gap, Inc. and held organizational development positions in high-tech companies throughout Silicon Valley.

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Mark Schumann

Mark Schumann

Board of Advisors

Mark Schumann has been a member of ROI Communication’s Board of Advisors since 2012. In this advisory role, he offers the insights of an expert with decades of experience at the top of his field. Over the course of his career, Mark has earned many plaudits for his work, including 17 Gold Quill awards and the IABC Communicator of the Year award, and has twice won the Best Picture award at the Industrial Film Festival. Mark, who earned a B.A. in English and Communications from Austin and an M.A. in Business/Corporate Communications from the University of Denver, currently serves as the VP and National Communications Practice Leader for The Segal Group, which provides benefits and HR consulting services to multi-employer funds and public sector organizations.

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Kelly Scott

Kelly Scott

VP of Operations & Client Experience

Kelly Scott’s first job was at a company that manufactured PVC pipe. There, she ran the company switchboard, sorted mail, gassed up the company cars and – when it was unavoidable – nibbled politely on fish eyeballs and chicken feet with the executive team. “Doing so many different things and dealing with so many people, I got to see how a company actually ran,” she said. “It was really fun.” But the most important lesson she learned was about company culture. “If people enjoy their work and the people around them, they do their jobs more effectively,” Kelly said. “Companies with healthy cultures perform better.”

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Ruta Skelton headshot

Ruta Skelton

Ruta Skelton headshot

Ruta Skelton

Director

Ruta Skelton is a Director at ROI Communication, with extensive experience in the fields of journalism, corporate communication, HR communication, change management, strategic planning and executive communication support. Prior to joining ROI in 2003, Ruta led the communication practices for three international HR consulting firms. In 1986, she founded the Canadian communication practice for Hewitt. She then served as the Canadian communication practice leader for Towers Perrin. In 1998, she moved to the Bay Area to lead the communication practice for Mercer HR. Ruta is a past chairman of the International Association of Business Communicators and the winner of international awards for communication excellence.

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Emerald Smith

Emerald Smith

General Designer

As crowded and chaotic as the streets of Manhattan sometimes feel, Emerald Smith knows they’re even messier underground – a competing spaghetti of cables, sewers, pipes and foundations. Even so, working on a team boring New York’s newest railway tunnel, she learned how to map those innards with clarity and confidence. “We live in a technical world, where lots of complex ideas and systems need communicating,” Emerald said. “I like translating that information so that anyone can understand it.”

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Janice Smith Collins headshot

Janice Smith Collins

Janice Smith Collins headshot

Janice Smith Collins

Senior Vice President, Account Director

As Senior Vice President at ROI Communication, Janice Smith Collins brings expertise to ROI’s clients in employee engagement strategy, brand and culture, and change management. Janice, who joined ROI Communication in 2015, has served in communications and employee engagement roles for nearly two decades. Both as an executive and consultant, Janice advised CEOs, led teams and managed projects involving a wide range of initiatives, including communications strategy, change management, and program design and measurement. Janice earned a B.A. in English from Michigan State University and has pursued additional studies in strategic management at the University of California, San Diego.

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Jennifer Sniderman

Jennifer Sniderman

Director

Jennifer Sniderman comes from a family of entrepreneurs. Her grandmother ran a coalmine. Her grandfather built racecars for A.J. Foyt. Her parents owned a medical equipment company. So when it came time to choose a career, Jennifer was torn – pursue her passion for writing, or go into business? Ultimately, she fused both through corporate communication. “I really enjoy helping executives articulate their vision, grow as communicators, inspire employees and transform organizations,” Jennifer said. “I like seeing the results.” She attributes her success to what she calls a superpower: listening. “I listen very, very closely to understand people’s needs, learn what matters to them, capture their voice, and translate their goals into language that will resonate with others,” she said.

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Molly Souksamlane

Molly Souksamlane

Revenue Accounting Manager

As Revenue Accounting Manager, Molly Souksamlane works closely with the ROI Communication Accounts team to monitor budgets and forecasts. A member of the Finance team, Molly’s responsibilities include database management, budget tracking, forecasting and more. Before joining the ROI team in 2010, Molly spent nearly two decades in a variety of accounting and auditing roles. At California State University (CSU), Fullteron, she worked as an accountant tracking grant spending, payroll and budget planning. Later, she served as an auditor for the California State Board of Equalization. Molly, who earned a B.A. in Business Administration and Accounting at CSU, Fullerton, is also a virtuoso with an impressive range of accounting and Enterprise Resource Planning software.

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Dawn Speed

Dawn Speed

Vice President, Strategist

Dawn joined the ROI Communication team in 2019 from Woman Within – a global nonprofit focused on empowering women – where she served as Director of Communications for its eastern United States region. Previously, she served as Vice President for Internal Communications and Employee Engagement at Ketchum, where she led a team that revamped the way the global PR firm engages and communicates with its 2,500 employees in 70 countries.

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Virginia Stefan

Virginia Stefan

VP, Strategist

Virginia Stefan, a Vice President at ROI Communication, is a veteran communications professional with more than 15 years of experience in executive and employee communications, marketing, and community relations. Virginia also believes that companies do best in the long run when they communicate a true commitment to work-life balance for their employees. Virginia is a graduate of the University of California, Berkeley, from which she earned two bachelor’s degrees with honors in English and Political Science. When she’s not working with ROI’s clients, Virginia tends to the roses, hollyhocks and other flowers in her garden; bakes bread, pies and tarts; serves on the board of the Berkeley-Albany YMCA; and studies acting and improv at the renowned Berkeley Repertory Theatre.

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Christine Style

Christine Style

Director

Chris joined ROI Communication in 2017 from her own consultancy, Communication with Style. Earlier in her career, Chris served as an Internal Communications and Change Manager at eBay, as a Senior Manager for Employee Communications and Engagement at Jazz Pharmaceuticals, and as an Internal and Marketing Communications Manager for Cisco, where she worked to accelerate innovation, help integrate employees from acquired companies, and develop the company’s ethics training program.

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Yolande Sukal

Yolande Sukal

Graphic Designer

As a graphic and UX designer, Yolande Sukal subscribes to a counterintuitive truth – that some things can be too attractive for their own good. “Embellishment distracts from cognition, which can reduce functionality,” she said. “So I try to keep it simple. What can I take away to give people just what they need, when they need it, and nothing more?” Yolande joined the ROI Communication team with more than a decade of design experience in multiple industries, collaborating to create digital textbooks for students, recruiting tools for early childhood educators, interactive retail demos for smartphone customers, and a website to advance racial healing across America.

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Liz Hutchison Taff

Liz Hutchison Taff

VP, Account Manager

Liz joined ROI Communication in 2016 after more than a decade managing internal and external communications in the hospitality and media industries. As a VP and Account Manager, Liz helps clients develop and effectively execute strategic, multi-pronged communication plans.

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Anne Torres

Anne Torres

Director

As the communications director for nationally prominent mayors, Anne Torres learned three enduring lessons: stay nimble, be authentic, and always solve the problem at hand. “I’m a fixer,” Anne said. “I love being in the middle of a situation and helping my client find the best solution – one that’s true to who they really are.” And for more than 15 years she’s been doing exactly that, helping leaders in the public and private sectors solve problems. Immediately prior to joining the ROI Communication team, Anne ran her own consultancy, advising clients in healthcare, higher education, entertainment, government, campaigns and non-profits on communication strategy, digital engagement, branding, government relations and crisis communications.

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Tania Urlich

Tania Ulrich

Tania Urlich

Tania Ulrich

Senior Consultant

Tania joined the ROI Communication team in 2019 from Wyndham Destinations, where she rose through a range of communication, strategy, product development, alliance and marketing roles to become the company’s Senior Director of Product and Program Development. In all these roles, Tania honed a natural gift: listening. “I love listening, especially to the way people describe a question or challenge, or something that inspires them,” she said. “Then I help them explore different ways of expressing their ideas. Not only through words, but also visuals, that help them connect better with their audience.”

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Kristina Wallan

Kristina Wallan

Recruiting and Event Coordinator

Kristina, who has decades of experience supporting a wide range of teams, companies and leaders, currently keeps the ROI Communication office running smoothly. She traces her love of organization and systems to her childhood, when she helped operate the cash register in her mother’s plant store. Prior to joining ROI, Kristina ran her own event and wedding planning business, managed offices for a range of companies, and worked in music production. A graduate of Humboldt State University with a BS in Business Administration, she now lives with her family near Santa Cruz. When she’s not working, she enjoys hiking, camping, gardening and volunteering at her children’s school.

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Stacy Whelley headshot

Stacy Whelley

Stacy Whelley headshot

Stacy Whelley

Director

When it comes to communication, Stacy Whelley believes in alignment – of messages, voices and values. And while that might seem like common sense, this synchronization sometimes gets lost in the commotion of corporate communication. “It’s important to be honest with employees, to get the right voice so your audience can identify with the person communicating, not just the content,” Stacy said. And as a seasoned communicator who has been on both sides of the equation, she would know. This was never more apparent to her than after the 2008 financial crash, when her employer announced major layoffs. They called employees one at a time, in alphabetical order. “Since my last name begins with W, I watched all my colleagues leave before me. It was a great lesson in empathy and humility,” she said, “and reinforced the importance of prioritizing the human aspect of every communication.”

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Byron Whitt

Byron Whitt

Byron Whitt

Byron Whitt

Director, Technology Services

When Byron Whitt began his career as a newspaper reporter in northeast Alabama, some of his older colleagues still tapped out their stories on typewriters. Today, decades later, he helps large companies optimize their digital workplace, from intranets to social media platforms to enabling remote work. The constant throughout his career? Communicating important information in the most engaging and effective way possible. “I try to help clients get past the hype around any given technology so I can understand their fundamental business and communication goals. Because if you don’t have clear goals or a good strategy to achieve them, technology isn’t really going to help you much.”

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Becky Zlatunich

Becky Zlatunich

Senior Consultant

As a Senior Consultant at ROI Communication, Becky Zlatunich provides project management expertise and experience to effectively communicate policies, processes, programs and services. She is a strong team player and detail-oriented while keeping sight of the big picture and end goals. Becky brings nearly 25 years of experience in business processes, human resources, marketing and communication to advise ROI clients. She is a graduate of Arizona State University and a member of the International Association of Business Communicators. When she’s not working, Becky is an avid gardener and loves history.

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Careers

The team at ROI is looking for strategic, creative and passionate people. At ROI, you’ll have the opportunity to do great work, build strong relationships and make a difference in the world! Check out “The Spirit of ROI,” how we work together as a team of internal communication consultants.

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